How to Use A/B Testing to Increase your Conversion Rates
Are you looking for effective ways to increase your email conversion rates or drive more engagement? A/B testing could be one of the solutions for the improvement you need. According to 99firms, more than 50% of marketers use A/B testing to boost conversions.
This method involves creating two versions of your emails to see which one better drives better results. To discover how to use…
Analyzing the Impact of Video Content on Landing Page Conversion Rates
In today's digital marketplace, an impressive 80% of users recall a video ad they have viewed in the past 30 days, underscoring the unforgettable impact of video content. As businesses navigate the ever-evolving landscape of digital marketing, incorporating video content has become a pivotal strategy for enhancing user engagement. With a keen focus on optimizing online presence, this article…
Website Optimization for Marketing Success: Strategies to Improve Performance and Conversion Rates
When well strategized, your website has the power to become a high-converting marketing machine.
From collecting valuable lead information to nudging qualified prospects through your sales funnel to building a high domain score, there are endless marketing benefits your business can enjoy when you optimize your website.
The key? Hyper-focusing on methods that can help you improve your…
Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
How to Drive Conversions with SMS Marketing
SMS marketing can be undeniably effective as it has excellent open, response and CTR rates compared to email marketing. According to EZTexting and MessageDesk, 83% of Millennials open SMS messages within 90 seconds of receiving them and 39% of companies use SMS messaging in some form to communicate with customers.
What is also great about SMS is that it fits any phase of your sales funnel,…
Six Common Conversion Obstacles That Are Surprisingly Easy to Solve
Back in August 1994, the first online retail transaction took place, marking the birth of a new era of shopping.
Fast forward to 2021, and there are more than 2 billion digital shoppers worldwide. This ecommerce revolution is underway, even as we speak. It’s predicted that by 2040, as much as 95% of all purchases will be made online.
This is great news for your online store, as this…
What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
Improving conversions with better UX design
How visitors experience your content is extremely important to your conversion rates. We dive into several rules for building trust, the psychology of colors and the buyer experience you create with your call to action buttons and page design.
Which metric should I care more about: traffic or conversion?
Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. Tracking however, goes beyond gathering results. It’s also important to analyze if you are using and collecting the data in the best way. You should ask yourself the following questions:
How…
11 ways email campaigns can drive conversions
Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…