Top tools in digital marketing for 2016 [Infographic]

We've put together a handy tool-kit for you to learn about a few of the best tools on the market to address some of your needs in 2016. Several of these have been around a while and are well known, and some are just being introduced to the market and are worth looking into. What are some new tools you are looking to incorporate into your marketing work in 2016? What are some of the tools you…

Marketing Agencies Challenges and How to Overcome Them

Marketing agencies constantly try to stay ahead of the curve, providing effective strategies and results for their clients. However, they often encounter several challenges, particularly in navigating the complex landscape of marketing technology. From managing diverse tools to maximizing platform usage, agencies go through various obstacles that can impede their efficiency and…

VBOUT Begins 2024 With Multiple Recognitions from Gartner Digital Markets

VBOUT kickstarted 2024 with huge success and accolades from the Gartner Digital Markets brands - Software Advice and GetApp. Our product was recognized in various flagship reports released in January. Software Advice Lead Generation “VBOUT is one of the simplest marketing software. Its have just drag-and-drop templates. it has Automation awesome features. Their customer support…

Measuring Marketing Success: Essential Guide to Profit and Loss Analysis

The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis. As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…

How Marketing Agencies Scale Revenue Using Automation Templates and Campaign Groups

In the world of digital marketing, maintaining competitiveness and efficiency is a critical strategy for success. Agencies and coaches often find themselves managing numerous clients and campaigns, necessitating streamlined processes and innovative tools. In this blog post, we'll delve into the space of automation templates and asset groups, and explore how these features can assist…

Best Email Marketing Practices to Boost Your Engagement Rate

Despite the evolution of technology and new trends in digital marketing, email marketing remains one of the most effective channels for engaging prospects, nurturing leads, and converting them into loyal customers. According to Statista, email marketing revenue is growing worldwide and is expected to reach $17.9 billion by 2027, compared to $7.5 billion in 2020. Source: Statista…

The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement

Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…

How to Build a Halloween Marketing Campaign that Brings Results in 2023

Learning how to build a Halloween marketing campaign is a great idea for marketers who want to make the most out of the holiday season. Why? Because the holiday has become popular worldwide and is celebrated by everyone, not just kids. But that’s not all. It is also a great time for marketers to get a boost in sales as people tend to spend a lot around this time. The average…

8 Ways to Utilize SQL for Marketing Analytics

Data. Is there a more talked-about term in the business world today? Data is becoming increasingly useful for consumer behavior insight. As a result, companies left, right, and center are gathering numerous types of data that promise to help them personalize content, increase loyalty. . . you name it. This goldmine of information also proves invaluable for marketers. Rather than…

Top 9 Drip Email Marketing Strategies to Follow in 2023

If you’re looking for actionable drip email marketing strategies to run successful drip campaigns, then your search ends here. According to a recent study, 87% of marketers say email is critical to the success of their campaigns. However, in another survey, 19% of marketers say their drip email strategy isn’t practical and needs a re-work. This means that some marketers still need…