The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis. As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…

Data. Is there a more talked-about term in the business world today? Data is becoming increasingly useful for consumer behavior insight. As a result, companies left, right, and center are gathering numerous types of data that promise to help them personalize content, increase loyalty. . . you name it. This goldmine of information also proves invaluable for marketers. Rather than…

Artificial Intelligence (AI) is having a huge impact on the business world, particularly in marketing. AI can be used to personalize and target marketing efforts based on customer data. It’s also being used by content managers to create content plans, and sometimes even to create the content itself. But can and should AI replace human creativity in content creation? Absolutely not. Here…

In today's fast-paced and highly competitive digital world, it has become increasingly crucial for businesses to harness the power of influencer marketing to establish brand credibility and expand their reach. While mainstream influencers can be impactful, there's a growing trend toward collaborating with niche influencers for more targeted and authentic brand promotion. In this article,…

When well strategized, your website has the power to become a high-converting marketing machine. From collecting valuable lead information to nudging qualified prospects through your sales funnel to building a high domain score, there are endless marketing benefits your business can enjoy when you optimize your website. The key? Hyper-focusing on methods that can help you improve your…

There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms. Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…