V-cast: Lead gen strategy for video marketing – Jimmy Newson

V-cast with Jimmy Newson:Lead gen strategy for video marketingHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Jimmy Newson, Marketing Director at New York Marketing Association | Inbound Sales & Marketing Consultant – Hubspot Sales Partner HighlightsIn this episode of top marketer podcast, we interview Jimmy Newson, to share with us all you need to know about putting together…

10 effective ways to generate leads using YouTube

While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards to video, however, YouTube is still the reigning king of content. While its business-oriented functions are less clear-cut than say, LinkedIn, YouTube has a…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms aid…

How to use A/B testing to increase your conversion rates

Are you dissatisfied with your low conversion rates? Do you want to learn how to get more users to sign-up to your website? You should consider conducting A/B testing for your pages. A/B testing involves creating two versions of your site and tracking conversion results to determine which page is more effective. According to Steelhouse.com, A/B testing is the most used method to boost…

The best email marketing practices that boost your conversion rates

Despite all the predictions that Email Marketing will die after the rise of social media, numbers have shown that email marketing is not going anywhere anytime soon. In fact, forecasts predict that annual spend on Email Marketing will only increase in the next few years, according to “Forrester” chart below: Here are some email marketing tips we have deployed with thousands of…

V-cast: Is email marketing dying – Mailjet

V-cast with Mailjet:Is email marketing dyingHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch, Senior Customer Success Manager at Mailjet HighlightsThere is no doubt that email marketing is changing. We are in the age of Engagement Email Marketing. In this interview with Mailjet, we discuss the current state of…

V-cast: Create a lead gen machine with Instagram – Producers Market

V-cast with Producers Market:Create a lead gen machine with InstagramHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Keith Agoada, Co-Founder Producers Market HighlightsOn this episode of top marketer, we host Keith Agoada, co-founder and CEO of Producers Market, a new way to digitizing the Agricultural value-chain over blockchain. Keith and his team are building the most comprehensive…

Why emails end up in your spam? (And how to improve your deliverability)

Spam filtering is becoming more rigorous. Because spam filters are regularly changing to keep up with new technologies and types of spam messages, what can be delivered to the email inbox today might be spam tomorrow. According to Statista, spam messages made up 48.16% of global email traffic in March 2018.   Therefore, spam emails have become a critical problem that marketers should never…

V-cast: Top down brand adoption – Advocado

V-cast with Advocado:Top down brand adoptionHost: Richard Fallah, CEO at VBOUT. Guest speakers: Brian Handrigan, Co-Founder, CEO & Member of the Board of Directors at Advocado. Jeff Linihan, Marketing and Advertising at Advocado. HighlightsIn this episode we interview Jeff Linihan and Brian Handrigan from Advocado (LOVE THE NAME) to share their story on how they got first brand…

V-cast: Growth with first brand adoption – NextUser

V-cast with NextUser:Growth with first brand adoptionHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Matthieu Dejardins, AI, 1:1 Personalization & OmniChannel – CEO at Nextuser HighlightsIn this episode of top marketer podcast, we interview Matthieu Dejardins from Nextuser.com to share his journey on how he grew his AI MarTech company through existing network of startups and…