Lead nurturing is a demanding, multifaceted process that involves prospect analysis, building action history and proactively categorizing prospects based on their sales life cycle.

While most businesses still do it manually, not factoring in website activity, social media and email interactions as well as other online behaviors is a huge lost opportunity. The good news is that at VBOUT, we have built a fully automated lead scoring feature that lets you identify, score and label your leads then funnel them over to the right sales and marketing department so they are not operating in silos.

To get an idea about the list of actions you can score your lead on, click on our Lead Scoring Glossary.

When it comes to the real world application, here is an infographic on how B2B marketers are using Lead Scoring, according to Lead Lizard.