Facebook Update: 2 New Custom Audiences Added for Better Ad Targeting

Facebook Update! Facebook has added 2 new features in order to target ads to a more specific audience. It is, of course, in Facebook’s best interest to help advertisers reach their audiences more efficiently. The opposite is true as well, ......  Continue Reading

Which Metric Should I Care More About: Traffic or Conversion?

Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. Tracking however, goes beyond gathering results. ......  Continue Reading

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