Sales Benefits From Marketing Automation [Infographic]

According to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is still a challenge for many marketers. ......  Continue Reading

Which Metric Should I Care More About: Traffic or Conversion?

Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. Tracking however, goes beyond gathering results. ......  Continue Reading

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