Triggered Emails: How to Enhance your Relationship with Customers

Triggered emails are messages that are automatically sent to your users based on certain interactions they have with your business, product or service; this can include a variety of different user actions. The trick is to identify these actions and ......  Continue Reading

5 A/B Testing Tactics that Improve Your Email Campaign Performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing ......  Continue Reading

Webinar: Successful Email Automation

DO YOU KNOW THE IMPACT OF USING AUTOMATION WITH YOUR EMAIL CAMPAIGNS? Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about: "85% of marketers ......  Continue Reading

How To Use A/B Testing To Increase Your Conversion Rates

 Are you dissatisfied with your low conversion rates? Do you want to learn how to get more users to sign-up to your website? You should consider conducting A/B testing for your pages. A/B testing involves creating two versions of your ......  Continue Reading

How to Measure Your Email Marketing Performance

Every time you send an email campaign, you should look at the metrics captured by your email marketing system in order for you to fine tune your efforts and get better results. Here is a list of the most important data metrics you should look at when ......  Continue Reading

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