Triggered Emails: How to Enhance your Relationship with Customers

Triggered emails are messages that are automatically sent to your users based on certain interactions they have with your business, product or service; this can include a variety of different user actions. The trick is to identify these actions and ......  Continue Reading

5 A/B Testing Tactics that Improve Your Email Campaign Performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing ......  Continue Reading

How To Use A/B Testing To Increase Your Conversion Rates

 Are you dissatisfied with your low conversion rates? Do you want to learn how to get more users to sign-up to your website? You should consider conducting A/B testing for your pages. A/B testing involves creating two versions of your ......  Continue Reading

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