Predictive Marketing

Predictive Marketing: A fine line between useless data and patterns that sell.  Predictive marketing has been the buzzword recently. While most companies talk about it, many do not understand the underlying challenges and capabilities. Let's ......  Continue Reading

Using Lead Intelligence to Close More Sales

Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report: Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) ......  Continue Reading

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