How to Create Buyer Personas for your Business? Some Ways to Consider!

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals.  Buyer personas help ......  Continue Reading

Using Lead Intelligence to Close More Sales

Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report: Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) ......  Continue Reading

Webinar: Using Lead Intelligence to Close More Sales

INCREASE SALES WITH LEAD INTELLIGENCE Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report: Best-in-Class companies saw a 36% conversion ......  Continue Reading

How To Setup Lead Scoring

Lead scoring is an automated engine that scores your leads based on criteria that you setup within the system. Once you setup lead scoring properly you can create an effective way for your sales team to prioritize prospects and streamline the process ......  Continue Reading

7 Tips on Using Popups to Increase Your Email Subscribers

As competition between e-commerce businesses gets fiercer, online retailers are using more aggressive techniques to convert their website visitors into email subscribers in hopes of long term customer retention and higher conversion. You might have ......  Continue Reading

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