Facebook Just Removed 19 Outdated Ad Metrics: What’s Next?

Facebook is getting a facelift. Well, at least its metrics are. On Wednesday, February 22, Facebook announced in an official blog post that it will begin removing ad metrics “that marketers have told us are redundant, outdated, not actionable ......  Continue Reading

5 A/B Testing Tactics that Improve Your Email Campaign Performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing ......  Continue Reading

How To Use A/B Testing To Increase Your Conversion Rates

 Are you dissatisfied with your low conversion rates? Do you want to learn how to get more users to sign-up to your website? You should consider conducting A/B testing for your pages. A/B testing involves creating two versions of your ......  Continue Reading

Which Metric Should I Care More About: Traffic or Conversion?

Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. Tracking however, goes beyond gathering results. ......  Continue Reading

8 Quick Tips to Create Awesome Black Friday and Cyber Monday Deals That Boost Your Sales

Black Friday and Cyber Monday are two of the biggest shopping days in the United States. Since billions of dollars are spent online and offline, big and small retailers take advantage of those 2 days to drive sales and revenue by offering special ......  Continue Reading

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