5 A/B Testing Tactics that Improve Your Email Campaign Performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing ......  Continue Reading

Unlock the Power of Email Marketing

DO YOU KNOW THE SECRETS TO INCREASING LEADS WITH EMAIL MARKETING? Against all odds, or logic, email marketing is still the king of content marketing. When the average professional gets over 100 emails daily, how could this be? Have a look at this ......  Continue Reading

How To Use A/B Testing To Increase Your Conversion Rates

 Are you dissatisfied with your low conversion rates? Do you want to learn how to get more users to sign-up to your website? You should consider conducting A/B testing for your pages. A/B testing involves creating two versions of your ......  Continue Reading

How to Measure Your Email Marketing Performance

Every time you send an email campaign, you should look at the metrics captured by your email marketing system in order for you to fine tune your efforts and get better results. Here is a list of the most important data metrics you should look at when ......  Continue Reading

The Best Email Marketing Practices That Boost Your Conversion Rates

Despite all the predictions that Email Marketing will die after the rise of social media, numbers have shown that email marketing is not going anywhere anytime soon. In fact, forecasts predict that annual spend on Email Marketing will only increase ......  Continue Reading


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