As busy entrepreneurs working in marketing technology, we know how vital it is to learn about new technologies and best practices in this fast-paced environment. We want to share the knowledge we gained over the years while building and growing Vbout.com. From our collective expertise and the input of some guest panel experts, we have designed a series of online webinars on digital marketing. The courses are designed from beginner to advanced levels and available to download free below.

By the end of the course, you will be equipped with the tools and knowledge you need to run a successful digital marketing campaign.

Course Details:

Lesson #1: Getting Started with Digital Marketing

  • Budgeting
  • Planning
  • Channels
  • Lists and segmentation (CRM)
  • Tools and tactics

Lesson #2: The Basics of Email Marketing

  • Creating email lists, importing data and user segmentation
  • Collecting emails with opt-in forms, popups and more
  • Building email templates: social sharing, short codes, pre-headers, and more
  • A/B testing
  • Creating campaigns: testing, checking for spam, utm tagging
  • Reading email stats

Lesson #3: Social Media Management Simplified

  • Intro to social media and general stats
  • Identifying the right channels for your needs: B2B, B2C, industries
  • Getting your first followers: organic vs promoted
  • Pushing content consistently with minimal time
  • Importance of hashtags
  • Actively monitoring your social media
  • Tracking your Social Media ROI

Lesson #4: Content Marketing

  • Identifying the right content for your audience
  • Coming up with great blog posts
  • Promoting your content
  • Distribution channels
  • Guest blogging

Lesson #5: Video Marketing

  • Video marketing stats and facts
  • Different types of video marketing
  • Different video marketing channels
  • Tips and tricks about video marketing
  • DIY tools

Lesson#6: Mobile Marketing

  • Optimizing content for mobile
  • Location based marketing
  • Cookie limitations and user tracking across devices
  • In-app marketing
  • Beacons technology
  • Mobile marketing analytics

Lesson #7: Email Automation and Drip Campaigns

  • Intro to email automation
  • When and why to use it
  • Making your automation standout
  • Workflow examples: Onboarding emails, birthday emails, reactivation emails
  • Targeting and hyper-segmentation
  • Analyzing your automation

Lesson #8: Design, Usability and Branding

  • Best usability practices for building websites that convert
  • The 7 Second Rule of web design
  • Psychology of Colors in UX design
  • Landing pages best practices
  • Testing and tools for analysis

Lesson #9: Lead Intelligence

  • Introduction to lead scoring
  • Setting up smart lead capture forms and popups
  • Converting anonymous data to leads
  • Automating your lead follow-up
  • Dynamic list segmentation
  • Marketing to one with highly targeted content

Lesson #10: Analytics

  • Understanding the basics of metrics
  • Setting up your KPI’s
  • Conversion and funnel tracking
  • Measuring engagement across your channels
  • Intro to Google analytics

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