How businesses benefit from white label marketing automation

Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…

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Marketing to the Quarter-Life Crisis

Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…

How to optimize your marketing campaigns with first-party cookies

With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology. As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain. First-party identity resolution, or the ability…

Facebook Metrics Every Brand Needs to Track

There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…

How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…

How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success

E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year. This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…

Digital marketing trends for 2021. What you need to be aware of

2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily. With the rapid emergence of new marketing trends over the last few months, it became ineffective for…

How LT Commercial streamlined lead generation with VBOUT

How LT Commercial streamlined lead generation with VBOUT Host: Brooks Van Norman - Success Manager at VBOUT Client: Leslie Tram - Co-Founder and CEO of LT Commercial Group Highlights Can you tell us about the success you’ve been having with the VBOUT system? I do commercial real estate within our brokerage firm and we have a few different divisions. The problem is when you…