How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

How home isolation affected marketing?

The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency. If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…

How to set up email workflows for your webinars

When you’re promoting, informing, and distributing information on your upcoming webinar, your email content is going to be one of the key components you need to be thinking about. However, if you don’t have a professional and comprehensive workflow in place to easily manage your emails and determine what messages are going where and when, things can get very complicated very quickly. With…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

9 tips to grow your digital marketing agency

9 tips to grow your digital marketing agency from Vbout.com Starting a digital marketing agency is the first step in the process, but growing and maintaining that growth is an important part. It requires hard work and perseverance.  You might be doing your best to help your clients meet their business goals, but you’re not achieving the growth that you’re striving to accomplish.……

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence.  This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale.  Digital marketing is continuously changing at a rapid pace. To attract…

4 strategic tips on automating the digital marketing funnel

While old-school business practitioners frown at automation, it is an inevitable part of growing any business in today's world. Automation becomes even more relevant when we talk about digital marketing funnels. A cleverly designed marketing funnel is a must if you want to convert casual visitors into actual paying customers. Being clever unfortunately cannot guarantee conversions, as…

4 simple ways to quickly grow your email list

According to statistics, the average unsubscribe rate is between 0.2% and 0.5%. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do. But don’t let the statistics fool you. Even though the unsubscribe rate is extremely low, unsubscription still negatively affects your marketing efforts. And if you want to keep getting high…