V-cast: Is email marketing dying – Mailjet

V-cast with Mailjet: Is email marketing dying Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch, Senior Customer Success Manager at Mailjet Highlights There is no doubt that email marketing is changing. We are in the age of Engagement Email Marketing. In this interview with Mailjet, we discuss the current…

Digital marketing trends for 2018: Micro-scale & richer content

There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018. Adapting to these changes will assure that you are not left in the dust, as online audiences grow exponentially each year. For 2018, it’s true that there are innovative, new…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…

How to become a digital marketing expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…

How to nurture leads and optimize your sales funnel with automation workflows

The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many marketing technology tools that can help you create customer journey maps. Before you begin researching which tools are right for you, it is…

Create a personal trainer automation

Stay on top of your resolutions or goals by setting up a simple email reminder that is sent to you daily, checking up on your ongoing progress. If you fail to achieve the goal, one of your friends, family members or colleagues, will get an email so that they can remind you to stay on track. This flow requires a loyal friend or family member to keep you in check.

Synchronize user data using automation

This Vbout Automation Action should be used to push Contact Data from Vbout to an API listener page on your server. You can in turn insert this data into your database or to your CRM, given it has its own api. This listener is a web page or web application you create on your server that is always active and has code that allows it to accept and verify "contact" data sent from Vbout, This…

Webinar: Successful email automation

Do you know the impact of using automation with your email campaigns? Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about: "85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up…

Top 10 considerations for choosing marketing technology

According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…

Five top digital marketing trends In 2016

Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…