How to build relationships with customers using dynamic content

If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone are the days of not putting attention to detail, blasting generic campaigns out to your audience, hoping for the best. It’s time to get personal! According to a 2017 Harvard…

Why everyone needs a social media strategy. Even you!

Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think about your own agency’s online presence as well. Digital marketing is an increasingly competitive industry-- to garner trust, grow your client base, and attract talented…

5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…

Webinar: The science of landing pages

Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. Find out some important tips on building the best landing pages in this webinar.   View the presentation here.

So, Black Friday is global?!

In the last decade I've started a tradition of traveling abroad over Thanksgiving. It’s not that I don’t like the most American of holidays, with the overeating and binge shopping, it’s just a good time to take advantage of decent international flight prices and a long weekend. This year I visited some friends in Spain and when I arrived in Madrid Thanksgiving morning, I was immediately…

5 tips on running a successful social media campaign

According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…

How to Use AI Chatbots to Drive Customer Engagement

In today's rapidly evolving digital landscape, leveraging the power of AI chatbots has become essential in improving customer engagement and driving successful marketing strategies. We are excited to present our upcoming webinar, "How to Use AI Chatbots to Drive Customer Engagement," where we delve into the transformative world of AI-driven customer interactions. Join us as we explore…

Unlocking seamless E-commerce: The power of payment forms on landing pages

User experience is a critical factor in e-commerce. It shapes every aspect of customer’s interaction with a brand and influences their purchasing decisions. However, there are some issues that could negatively affect your customer’s experience with your brand. According to Econsultancy, 26% of shoppers abandon shopping carts due to a lengthy and complicated checkout process. One…

10 Proven Ways to Boost e-Commerce Sales with Instagram Shopping

Did you know that Instagram users spend an average of 28 minutes per day on the platform? That's a huge number, and it's no wonder businesses are starting to use Instagram as a way to increase product awareness, build their reputation, or strengthen relationships with their customers. But you can also use Instagram Shopping to boost your e-commerce sales. In this blog post, we will…

Six Common Conversion Obstacles That Are Surprisingly Easy to Solve

Back in August 1994, the first online retail transaction took place, marking the birth of a new era of shopping. Fast forward to 2021, and there are more than 2 billion digital shoppers worldwide. This ecommerce revolution is underway, even as we speak. It’s predicted that by 2040, as much as 95% of all purchases will be made online. This is great news for your online store, as this…