Valentine’s Day marketing ideas to grab customers’ attention
Love is a multi-billion dollar industry. With the total consumer spending sitting at an impressive $18.2 billion in 2017, Valentine’s Day has become an essential holiday for businesses both big and small. With the average consumer spending approximately $136.57 on gifts and tokens of affection—and with that number projected to rise in the coming years—it’s time to turn those haphazard,…
23 important holidays to keep an eye on in 2018
For marketing professionals, the word ‘holiday’ is packed both with promise, and a sense of tension. The potential for bigger and better sales, more customers, leads, and a general interest in your product increases exponentially if framed and promoted properly around the year’s many holidays. Now, cue every other marketer in the known universe blasting off email reminders and creating…
12 LinkedIn features you should be using now
When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their…
How to optimize your Instagram strategy
Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on…
9 tips for optimizing your video marketing content
Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike. This is not by any coincidence. The number of internet users watching videos daily is on the rise and is taking up an increasing portion of all of the media shared online. It is predicted that videos will make up a…
Digital marketing trends for 2018: Micro-scale & richer content
There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018. Adapting to these changes will assure that you are not left in the dust, as online audiences grow exponentially each year.
For 2018, it’s true that there are innovative, new…
Connect VBOUT with Zapier
VBOUT is a comprehensive and robust platform that offers many tools and features to help marketers centralize and automate their tasks in a super easy and effective way. On the other hand, we know that some users might have some commitments with other 3rd party apps or have software limitations that prevent them from directly migrating a part of their process or data to our platform.
For…
Why you still need to use emails in your marketing strategy
Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…
What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
How to build a successful, effective landing page
It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par-- or not existent at all. This is a mistake that beginners learn to overcome really quickly. Without a powerful landing page, it doesn’t matter…