10 Inspiring Examples of Social Media Content Done Right
Social media marketing has become one of the most important types of marketing for many brands. Not only does it help companies connect with their customers, but it also aids in brand-building and visibility among other things. Without further ado, here are ten inspiring examples of social media content done right. #1 Dove
Dove primarily focuses on skincare and haircare…
Top 4 Ideas to Master Email Marketing on a Limited Budget (+ Examples)
If marketers have all gone through a similar experience at least once in their professional lives, it’s dealing with a limited marketing budget.
And when times are tough, we all lean on our creative prowess to ensure our campaigns are successful.
And what more can be done? After all, the sky ain’t the limit!
Or is it? In this article, we’ll share a few simple ideas marketers can use…
7 Advantages of Email Marketing you can Reap in 2022
The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones.
And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too.
Especially,…
10 marketing attribution models to better map your customer journey
The importance of marketing attribution is to study how customer touchpoints drive conversions.
It measures each channel effectiveness and assigns credits to the touchpoints that lead the customer to convert.
This allows marketers to better map their customer journey and optimize their marketing campaigns.
Below are the basic 10 marketing attribution models.
First Touch…
How To Adapt Your Marketing Strategy For The Rest Of 2022
A good marketing strategy is critical for the success of your company. Since 2020, marketers have rapidly changed strategies to adapt to new consumer behaviors induced by the global pandemic.
Since the beginning of 2022, marketers have focused their efforts on digital strategies such as short-form video marketing, influencer marketing, virtual events, augmented reality and virtual reality…
5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
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How to Manage Your Multiple Social Media Accounts Using VBOUT
How has social media evolved? The desire to establish and nurture personal connections at scale, combined with advancements in digital technology, has driven the evolution of social media.
What’s particularly noteworthy is its growth both sociologically and commercially, and the shift it has introduced to the world of marketing.
According to Maryville University, in less than a…
Marketing to the Quarter-Life Crisis
Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…