How to optimize your marketing campaigns with first-party cookies

With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology. As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain. First-party identity resolution, or the ability…

Auto-replies not sent to my reply-to campaign configuration

Auto-replies not sent to my reply-to campaign configuration Auto-replies can clutter your inbox when sending an email campaign. In this post, I answer the infamous question: Why auto-replies (AKA Vacation Responses) are going back to “From Sender” not the “Reply To” configuration? Auto-responder header samples: X-Autogenerated X-Autoreply X-AutoReply-From…

Future of Email Commerce: 1-Click pay-in-email campaigns

Future of Email Commerce: 1-Click pay-in-email campaigns Selling through emails should be easy, simple and with one click. In this video, we share how Marijuana Policy Project collects donations from emails and how you can create your own 1-click pay buttons inside your email campaigns, using VBOUT.

6 highly effective tips for running a holiday campaign in 2020

2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online. What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie.  If you’re starting to think about your holiday…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

10 great email templates for different campaign types

Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and efforts. In addition to that, using email marketing templates helps you build a consistent image for your brand. Regardless of the type of templates you are using, here are some important…