6 Customer Retention Strategies for Your Ecommerce Store
The ever-evolving digital marketing landscape continues to offer room for innovation, but it only does so through stiff competition. COVID-19’s effect on eCommerce also echoed that on other industries; changing customer behaviors and new priorities, budget restraints, and more. Indeed, customers’ standards have increased, their distrust has grown, and their habits have changed. Customer…
Marketing Automation for media and publishing: 5 automated workflows to engage with customers
Businesses operating in the media and publishing industry can build a personalized experience with their customers to encourage them to engage with their brands and push them to convert. The use of marketing automation makes this possible by delivering a customized messaging to the right customer at the right time.
In this article, you will discover the various workflow automations that…
Marketing automation for training and education: 5 workflows to convert your leads
Each industry requires a different workflow when implementing your marketing automation strategy. If you are into training and education, we created 5 automated workflows to convert your leads into clients that you will find very helpful. Below are five scenarios that you can benefit from when preparing your campaign. 5 automated workflows for training and education
Course Cart…
How COVID-19 has impacted ecommerce marketing
There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……
4 customer retention strategies to recover after a poor experience
The money is in the list.
That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones.
Customer Service Statistics and Mckinsey's research say that:
61 percent of customers leave after one negative experience.
59 percent leave…
Win back your customers with re-engagement automation
Every ecommerce business has a percentage of inactive email subscribers within their lists. To revive their interests and convert them into active customers, many ecommerce companies consider re-engagement emails in their marketing strategy.
Known as “win-back” emails, re-engagement email series are proven to reactivate dormant subscribers and allow owners to take advantage of a massive…
5 Marketo alternatives you should consider in 2024
Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…
Marketing automation for ecommerce: 10 workflows to use
It’s no doubt that every ecommerce business has a lot of data to manage and organize: customer’s last purchase date, number of abandoned shopping carts, customers who have not engaged with your brand for more than 3 months, highly engaged contacts and the list goes on…
It’s almost impossible to communicate with all of these customer groups manually. This is why marketing automation has…
10 great email templates for different campaign types
Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and efforts. In addition to that, using email marketing templates helps you build a consistent image for your brand.
Regardless of the type of templates you are using, here are some important…
6 killer email automation processes proven to boost conversions
Marketing automation has been one of the biggest trends as more and more affordable solutions with simplified interfaces surface the SaaS ecosystem. Smaller companies are now able to deploy automation campaigns in matter of hours and with very little investment.
Here are 6 effective, easy to setup email automation processes that are proven to increase conversion and increase sales,…