Coupon email marketing campaigns tutorial

Learn how to send email campaigns with unique coupons and if you are offering a special discount or promotion to your subscribers. Vbout offers a screen for your staff to validate and redeem the code as well as statistics to view who redeemed each code.

The best email marketing practices that boost your conversion rates

Despite all the predictions that Email Marketing will die after the rise of social media, numbers have shown that email marketing is not going anywhere anytime soon. In fact, forecasts predict that annual spend on Email Marketing will only increase in the next few years, according to “Forrester” chart below: Here are some email marketing tips we have deployed with thousands of…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms aid…

Create content marketing emails

Build trust with your newsletter signups by educating them on the subject matter of your industry. Sending a sequence of 5, well written, educational content, followed by a soft-sell email or demo can increase your funnel output. In this video, you will learn how to create Content Marketing Emails using the powerful Vbout marketing Journey Builder. To view other marketing automation guides,…

How SpiderBox streamlined their marketing

How SpiderBox streamlined their marketing from automations with VBOUTHost: Brooks Van Norman, Success Manager at VBOUT Client: Cameron Murri – Founder and CEO of MDC Vacuum Highlights Can you inform us more about your business? SpiderBox is a digital marketing agency for software organizations. We build customized software apps and support other brands’ software in the market.…

How MDC Vacuum has consolidated their marketing stack

How MDC Vacuum Products increased monthly subscriber list growth by 40% while consolidating their marketing stackHost: Brooks Van Norman, Success Manager at VBOUT Client: Cameron Murri – Founder and CEO of MDC Vacuum Highlights Can you provide us with information about your business? MDC vacuum products were launched in 1975. The products have various advantages which are, vacuums…

How to grow your email list with social media

There are no doubts, that your company has an audience that it targets to reach and convert to be in their email list. It may seem too easy but social media is a great avenue to get to your target audience. See, most companies have a massive following on social media yet still struggle with getting people on their email list, why? They ignored their following! Sure, it is good to have many…

8 digital marketing trends for 2020: are you ready?

2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for 🙂 ). We wanted to share our perspective, as a pioneer in the…

Using the foot in the door technique to increase email engagement

The Foot in The Door (FITD) technique is a psychological method of persuasion that’s widely used in sales environments. Its purpose is to encourage compliance without applying pressure to the targeted individual. In 1966, Freedman and Fraser (Stanford University) carried out psychological experiments dedicated to the study of compliance without pressure. The results concluded that when…

5 ways to improve email subject lines

The success of your email directly depends on your subject line: if it is not interesting, nobody will even bother to open your email. It will go directly to trash or stay forgotten in the mass of other emails. This is why it is so important to understand how to properly construct your email’s subject line to make the recipient open it. Here are five ways you can improve your email subject…