The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months. However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game. Believe it or not but ecommerce email marketing is one…

Email marketing remains, by and large, among the most promising marketing channels today – if not the king among them. Its excellent engagement rates, click-through rates (CTR), and response rates make for truly stellar Return On Investment (ROI) that some quantify as up to 4400%. In addition, more than 4 billion people already use email, and that number only increases over time. Still,…

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…