Leads are the lifeblood of your company. A regular influx of fresh leads can help you counteract customer churn and build your base to keep your business in the black. But not all leads are created equal, and your time as a marketer is precious. That’s why you need airtight lead scoring criteria to help you decide where your email marketing time and effort are best spent. What is lead…

The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones. And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too. Especially,…

Email marketing is by far one of the most effective types of digital marketing. In fact, the email open rate across all industries is 19.8% with a click-through rate of 11.3%. These numbers are quite impressive and show just how much engagement a well-designed email marketing campaign can get. The keyword here is “well-designed”. If your email strategy is outdated, you might be seeing…

The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months. However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game. Believe it or not but ecommerce email marketing is one…

Email marketing remains, by and large, among the most promising marketing channels today – if not the king among them. Its excellent engagement rates, click-through rates (CTR), and response rates make for truly stellar Return On Investment (ROI) that some quantify as up to 4400%. In addition, more than 4 billion people already use email, and that number only increases over time. Still,…

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…