18 effective ways to grow your business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere.…

Facebook just removed 18 outdated ad metrics: What’s next?

Facebook is getting a facelift. Well, at least its metrics are. On Wednesday, February 22, Facebook announced in an official blog post that it will begin removing ad metrics “that marketers have told us are redundant, outdated, not actionable or infrequently used.” They will be replacing these metrics with newer ones that they have labeled as “estimated” and/or “in development”. All these…

Conference Ticket Sales Funnel

Conference Ticket Sales Funnel If you are running a conference business and looking for inspiration on how to generate leads using Facebook ads, check out this marketing funnel by Collision Conference. It includes: 1 Facebook lead form ad OFFER: Join their startup program to pitch 5 Email automations

How to Build a Marketing Automation Campaign Using the RACE Planning Framework

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Free consultation funnel – By Marketing Plan Formula

Free consultation funnel - By Marketing Plan Formula How do consultants and service-based companies get leads? Do they offer a free consultation, a free course or a free audit? Marketing Plan Formula built a simple yet effective funnel to book appointments using Facebook ads. Here is a breakdown of their funnel: Facebook ad OFFER: Let us build you a marketing plan to double ROI…

Franchise opportunity funnel – By Launch Franchising

Franchise opportunity funnel - By Launch Franchising Do you have a franchise and looking for franchisees? Are you a franchise consultant driving leads to your network of clients? Do you use Facebook ads, Google or pure organic? Check how Launch Entertainment is driving leads through display ads: Display ad OFFER: Inquire about franchising with Launch 2 Landing pages (offer and…

SaaS Signup Funnel – Sprig

SaaS Signup Funnel - Sprig If you are marketing a SaaS product and looking to drive signups, how would you do it using Facebook ads? Check out how Sprig (formerly UserLeap) did it in this video. Here is a breakdown of their funnel: 1 Facebook ad Offer (not too clear on ad) : Signup for a free trial 1 Landing page 5 Email automations Credits to the team Sprig (formerly…

Warm retargeting funnel for SaaS – by Nacelle

Warm retargeting funnel for SaaS - by Nacelle Warm Facebook retargeting can be challenging. How do you turn cold retargeting to warm retargeting? How do you craft the offer for each ad set? How do you follow up with each optin? Check how Nacelle built their retargeting ad campaign on Facebook. Their funnel includes: - Facebook ads with retargeting - Demo offer for cold retargeting……

6 highly effective tips for running a holiday campaign in 2020

2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online. What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie.  If you’re starting to think about your holiday…