20 landing page examples you should never miss

Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in mind. For instance, if you’re creating a landing page to capture leads for an ebook that you’ve published, your primary goal is to drive your…

10 digital marketing trends for 2019 you should know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article that…

13 mistakes that will hurt your landing page CRO

The truth is, that without a powerful landing page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns. While a marketing campaign points a prospect in the right direction, the page puts the product front and center for them. Without a strong prompt coming from a killer page, your conversions won’t be as high as they should be. In this article, we…

How to create landing pages that convert

It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par– or not existent at all. This is a mistake that beginners learn to overcome really quickly. Optimizing landing pages is critical to boost your…

18 effective ways to grow your business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere. Taking…

12 tips to generate leads and drive sales for B2B

B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…

How to boost your business with Instagram stories

Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and have…

The best times to post on social media

Each social media platform is a force in constant flux. While there is always a “best” time to schedule a post, note that there is not necessarily a “perfect” time. There is no magic, mathematically-sound formula that will send traffic speeding your way. There are, however, a number of studies that gather enough data to give some needed answers towards building a proper…

12 LinkedIn features you should be using now

When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their sleeves.…

How to optimize your Instagram strategy

Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on the…