Interactive email content blocks

We are EXCITED to share the release of our powerful actionable content blocks available under the VBOUT email marketing suite. Now you can add BUY NOW buttons, videos, interactive time countdown and add-to-calendar events inside your email campaigns. This feature eliminates steps from users and allows them to take action directly from their email. For example, the buy now button takes the…

7 ways to use smart popups to increase your email subscribers

Competition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into customers. When browsing the web these days, it is hard not to notice pop-ups being used on many websites. There are many types, from simple pop-ups that appear as soon as you open a page, to those that suddenly…

Successful social media campaigns examples!

It’s the shopping season and retailers faced intense competition to grab their customers’ attention. Who’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram. Facebook Ads – Adore Me had incredible response to their Black Friday strategies Hate ‘em or love ‘em, Facebook Ads are very…

11 ways email campaigns can drive conversions

Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…

5 tips on running a successful social media campaign

According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…

Lead scoring glossary

Vbout offers a comprehensive list of Lead Scoring actions that you can score your leads on. Below is a breakdown of the scores based on engagement: On-Site Actions: Destination URL: User visits a particular page on your website Duration on Site: User spends a certain amount of time on your website Number of page visited: User visits a certain number of pages on your website…