How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…

7 fundamental social media marketing strategies for Ecommerce websites 

Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online. E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…

How Shadow Creative Studios scaled up sales with VBOUT

How Shadow Creative Studios scaled up sales with VBOUT Host: Ryan Bogaardt - Success Manager at VBOUT Client: Shayan Goodarzi - Founder and CEO of Shadow Creative Studios Highlights Can you describe your business and who you help? We're a marketing agency that essentially focuses on helping entrepreneurs, start-up companies, small to mid-sized businesses launch their brand…

5 reasons longer blog posts are best to generate leads

As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before?  On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…

How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence.  This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale.  Digital marketing is continuously changing at a rapid pace. To attract…

Link building for SEO: 10 best free tools

SEO and link building are constantly evolving, and if you’re interested in creating a campaign, keeping up-to-date might be quite a challenge. With so many options out there, how on Earth can anyone tell which one is the best tool for organic website traffic? Whether you’re new to the world of SEO, or an expert looking for the latest strategies, you’ve come to the right place. Here, you’ll…

10 activities a social media expert should do on Facebook

Facebook is one of the most popular social media networks and for a long time, it has had the sole purpose of connecting friends and family. The social media platform slowly transformed into a very effective digital marketing strategy. As years went by, it has built momentum and made its way to the most advanced digital marketing trends 2020. Everyone wants to have a piece of the pie, and…

5 Marketo alternatives you should consider in 2024

Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…