8 Ways to Utilize SQL for Marketing Analytics
Data. Is there a more talked-about term in the business world today?
Data is becoming increasingly useful for consumer behavior insight. As a result, companies left, right, and center are gathering numerous types of data that promise to help them personalize content, increase loyalty. . . you name it.
This goldmine of information also proves invaluable for marketers. Rather than…
Website Optimization for Marketing Success: Strategies to Improve Performance and Conversion Rates
When well strategized, your website has the power to become a high-converting marketing machine.
From collecting valuable lead information to nudging qualified prospects through your sales funnel to building a high domain score, there are endless marketing benefits your business can enjoy when you optimize your website.
The key? Hyper-focusing on methods that can help you improve your…
6 Strategies for Analyzing Email Marketing Performance and Optimizing ROI
Are your email marketing campaigns falling short?
Analyzing and improving your email marketing performance is an absolute must if you’re serious about converting leads and optimizing your outreach ROI.
But knowing how to adapt your approach as strategically as possible can be confusing. Where do you start? What should you look for? And what changes should you implement to get the best…
7 Instagram Reels Marketing Strategies You Must Use
There's no doubt that Instagram is one of the hottest social media platforms right now.
But why talk about marketing strategies for Instagram Reels?
Instagram Reels is the latest social media platform that has been gaining traction amongst marketers given its high reach, views, and engagement rates.
No wonder then that small to large businesses are perfecting their marketing…
Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
2022 Year in Review: VBOUT’s Feature Releases and Enhancements
We’ve put together a brief overview of VBOUT’s feature releases and enhancements that took place in 2022. These do not include bug fixes, minor updates to the UI or general settings optimization. Of course, this wouldn’t have been possible without your feedback and continuous suggestions for improvement.
If you are not currently using VBOUT but browsing for a marketing automation stack,…
6 Ways to Prepare Your Email Marketing Campaigns Ahead of Black Friday
Can you feel it in the air?
The onset of fall tells business owners that the most crucial time of the year has arrived: Black Friday and all the sales frenzy that goes with it.
In fact, in 2021, Black Friday sales were forecast to exceed 10 billion dollars, a whopping increase of 21% compared to the previous year.
Depending on how prepared you feel, this can bring angst or hopeful…
10 Proven Ways to Boost e-Commerce Sales with Instagram Shopping
Did you know that Instagram users spend an average of 28 minutes per day on the platform? That's a huge number, and it's no wonder businesses are starting to use Instagram as a way to increase product awareness, build their reputation, or strengthen relationships with their customers.
But you can also use Instagram Shopping to boost your e-commerce sales.
In this blog post, we will…
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7 Advantages of Email Marketing you can Reap in 2022
The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones.
And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too.
Especially,…