Email marketing remains, by and large, among the most promising marketing channels today – if not the king among them. Its excellent engagement rates, click-through rates (CTR), and response rates make for truly stellar Return On Investment (ROI) that some quantify as up to 4400%. In addition, more than 4 billion people already use email, and that number only increases over time. Still,…

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…

Regardless of how niche your portfolio may be or how large-scale your company is, optimizing your website’s UX is essential for international success. User Experience design (UX) is one of the most important web design pillars of the modern era and it can make or break your business model in 2022. According to Small Biz Genius, 88% of people won’t come back to a website after poor UX, with…

We are at the peak of technological development, results of which we are witnessing technologies like cloud computing that is replacing bulky physical hard drives. Not only this, from business automation to industry development, Saas (software as a service) is playing a critical role in this change. SaaS has become an integral part of the development process in IT and in the business sector.…