Inbox preview – email testing tool

What is Inbox Preview? Inbox preview is a paid feature in partnership with Litmus, the leading email and spam testing tool. It is critical for successful e-mail marketers to know the way their content is displayed in order to score higher rates of engagement. The challenge today is that an email to 20 individuals could be displayed in 20 different formats! VBOUT’s Inbox Preview allows you…

Growth hacking perspectives from a funded startup

Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says: So, this sounds simple enough.…

Shake Shack digital marketing analysis

Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company has…

11 ways email campaigns can drive conversions

Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…

Differences between traditional marketing and growth hacking

What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…