Facebook’s data scandal, and what it means for your business

The largest data privacy scandal in history is unraveling at a dramatic rate. Dubbed Facebook’s “collapse” of public trust, the double revelation that Cambridge Analytica, ostensibly a voter-profiling company, collected the data of 50 million Facebook accounts without user permission, and that thousands of third-party developers built apps on Facebook’s platform to gather private information has…

10 effective ways to generate leads using YouTube

While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards to video, however, YouTube is still the reigning king of content. While its business-oriented functions are less clear-cut than say, LinkedIn, YouTube has a…

18 effective ways to grow your business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere. Taking…

Are you ready for voice technology?

When it comes to human speech, the average person can speak 150 words per minute, versus typing just 40 words in the same amount of time. This demonstrates a huge discrepancy between the way humans interact, and the technology used to communicate. Luckily, in the last 5 years, many companies have been quick to bridge that gap. Voice, as an interface, is reshaping the way we think about the…

Augmented reality and how it can benefit your business

While flying cars and rocket boots are still in the works, augmented reality is an existing technology taking us one step further into the future. Much like its relative virtual reality (VR), which moves you completely into a simulated world most notably by the use of goggles, augmented reality (AR) is a technology that overlays virtual elements into a physical environment, enabling a dynamic…

12 tips to generate leads and drive sales for B2B

B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…

How to build a successful, effective landing page

It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par– or not existent at all. This is a mistake that beginners learn to overcome really quickly. Without a powerful landing page, it doesn’t matter…

Webinar: Successful email automation

Do you know the impact of using automation with your email campaigns? Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about: “85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up…