Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients. Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…

There's no doubt that Instagram is one of the hottest social media platforms right now. But why talk about marketing strategies for Instagram Reels? Instagram Reels is the latest social media platform that has been gaining traction amongst marketers given its high reach, views, and engagement rates. No wonder then that small to large businesses are perfecting their marketing…

The Transformative Impact of AI-Powered Marketing Artificial intelligence (AI) is revolutionizing the world of marketing, offering businesses innovative ways to connect with their audiences, drive engagement, and boost sales. As AI-powered marketing solutions become increasingly accessible, small and medium-sized businesses (SMBs), digital agencies, and marketing consultants are leveraging…

Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc. In today's day and age, SMM is especially important considering the following: 5.85 billion people are expected to join social media…

If you're like most business owners, you know that marketing is essential to your success. But what many business owners don't know is how to use marketing analytics to hone their campaigns and grow their businesses. Marketing analytics can help you measure the performance of your campaigns, understand your audience, and make data-driven decisions about where to allocate your resources.…

What are transactional emails? Transactional emails are emails that are sent anytime the customer takes a specific action such as buying a product, signing up for a service, downloading an ebook, requesting to reset a password… Such types of emails play a critical role in driving customer engagement. According to AtoZ Email Marketing, transactional emails have an average CTR of 4.8%,…