Six Common Conversion Obstacles That Are Surprisingly Easy to Solve

Back in August 1994, the first online retail transaction took place, marking the birth of a new era of shopping. Fast forward to 2021, and there are more than 2 billion digital shoppers worldwide. This ecommerce revolution is underway, even as we speak. It’s predicted that by 2040, as much as 95% of all purchases will be made online. This is great news for your online store, as this…

DIY Marketing Tips for Small Business Owners

Marketing a small business isn’t cheap, and few entrepreneurs have the budget to build a marketing department when they’re just starting out. And since the cost of startup branding services could range from $5,000 to $20,000 or more, many aspiring entrepreneurs can’t afford to hire freelancers or agencies when developing their brand messaging or using different marketing channels to promote…

10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

Free Workshop Funnel

Free Workshop Funnel If you are selling an online workshop, offering a free intro module or a condensed version of the entire content is a great way to attract leads. Nir Eyal, the author of the best selling books, did exactly that. He attracted leads to his full paid workshop using evergreen webinar, hosting a FREE 30-minute module. Here is a breakdown of his funnel: Facebook Ad……

How to Build a Marketing Automation Campaign Using the RACE Planning Framework

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Guide to Creating a Behavioral Email Marketing Strategy

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…

Strategies to boost the visibility of your eCommerce store

Ecommerce is an ever-growing industry. It is estimated that there are between 12 and 24 million eCommerce stores in the world. As we can see, the competition is fierce. It is not enough to simply create your eCommerce website and expect your business to grow on its own. You need to use any means necessary to boost the visibility of your eCommerce store. To help your business succeed, we…

5 Marketing Alternatives to User-Tracking Browser Data

Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies. Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…

Digital marketing trends for 2022 – Be ready now

The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping. And while…

How Predictive Analytics Can Help Improve Your Marketing Strategy

Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…