Facebook Metrics Every Brand Needs to Track

There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…

How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…

How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success

E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year. This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…

Digital marketing trends for 2021. What you need to be aware of

2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily. With the rapid emergence of new marketing trends over the last few months, it became ineffective for…

Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…

5 reasons longer blog posts are best to generate leads

As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before?  On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…

How to write a killer subject line for your email collaboration proposal

If you have received your fair share of collaboration emails, you could understand the importance of a subject line.  An email subject line is essential for anyone writing a collaborative email. Your subject line can either make or break your collaboration proposal. So, crafting your subject line can not only help you increase your open rate, but it can also increase the number of…

Common issues when switching between digital marketing agencies

Having a proper digital marketing agency by your side is important no matter what kind of business you are in. They are responsible for your online presence, which is already a solid sign of how much they can contribute to your company. But, is it time to part ways and start searching for a better partner for your business? If you are thinking about it, maybe you should consider some common…

How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

V-cast: How Mention grew into a household brand

V-cast with Mention: How Mention grew into a household brand Hosts: Hanna Teklit: Product Marketing and Innovation Lead @ Sparkfund Shawn Goldsmith: CEO @ Markarie Richard Fallah: CEO @ VBOUT Guest Speakers: Jordan Pinzolo: Head of Sales @ Mention Anna Willems: Lead Growth Manager @ Mention Highlights Jordan, can you please give us a very quick introduction…