6 Customer Retention Strategies for Your Ecommerce Store
The ever-evolving digital marketing landscape continues to offer room for innovation, but it only does so through stiff competition. COVID-19’s effect on eCommerce also echoed that on other industries; changing customer behaviors and new priorities, budget restraints, and more. Indeed, customers’ standards have increased, their distrust has grown, and their habits have changed. Customer…
7 Proven Digital Marketing Tips For Software Companies
Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve.
You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…
5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
21 abandoned cart email examples to get inspired – All you need to know
According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. Did you know that you can convert these lost visitors into buying customers without any complicated effort?
This can be achieved by creating and automating abandoned cart emails, which retarget shoppers who added their items to their cart but left without completing…
Digital marketing trends for 2022 – Be ready now
The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping.
And while…
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Profile your leads,…
7 ways to reduce your bounce rate
Bounce rate is one of the vital parameters in web analytics. This indicator displays the percentage of viewers who opened just one page and left.
Here’s a widespread case: you’ve spent a lot of time and effort creating an eye-pleasing site, thinking through navigation and content, but still have a high bounce rate. So why do people bounce? The metric indicates whether the site meets the…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
How to Manage Your Multiple Social Media Accounts Using VBOUT
How has social media evolved? The desire to establish and nurture personal connections at scale, combined with advancements in digital technology, has driven the evolution of social media.
What’s particularly noteworthy is its growth both sociologically and commercially, and the shift it has introduced to the world of marketing.
According to Maryville University, in less than a…