How to know it’s time to update your landing page

In an ever-changing digital marketing landscape, there is no universally easy way to ensure success. Indeed, search engine algorithms change, which directly impacts Search Engine Optimization (SEO) best practices. Information becomes outdated, trends emerge and dissipate, and customer perceptions and expectations shift. In that regard, too, landing pages don't exist in a vacuum; rather,…

B2B SaaS Book a Demo Funnel

B2B SaaS Book a Demo Funnel Demo booking is a must have funnel for mid to high touch B2B SaaS Products. In this video, we share with you Emotive.io 's marketing funnel and all its parts: - 1 Facebook lookalike retargeting ad - 1 Facebook enriched data warm retargeting - Great UTM tagging - 1 Landing page (in this case it was the default homepage) - 1 Chili piper calendar booking - 1…

Ecommerce Funnel Analysis – By Pillow Cube

Ecommerce Funnel Analysis - By Pillow Cube In this video, we analyze the ecommerce funnel of Pillow Cube, a brand that sells side sleeper pillows. We will discuss the entire funnel, starting from ad, ad copy and attribution down to the landing page, the offer they crafted, and what happens after subscription. We explain the good practices that they’ve done regarding the preview ad, the…

6 Essential eCommerce Rich Snippets to Boost CTR and Sales

Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land. Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.…

Marketing to the Quarter-Life Crisis

Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…

How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…

How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success

E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year. This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…

7 fundamental social media marketing strategies for Ecommerce websites 

Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online. E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…