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How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
4 ways to increase online sales with SMS marketing
SMS is a powerful tool that should be an integral part of any digital marketing strategy, instead of being seen as a separate channel. With SMS marketing, you are assured of engaged customers, high ROI, and high offer and coupon redemption rates. As such, business owners with offers such as £10 no deposit bonus can be confident that their strategies will ultimately pay off. And there are SMS…
Marketing to the Quarter-Life Crisis
Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…
7 PPC hacks every digital agency must try in 2021
Digital marketing has taken business advertising by storm in the modern world. For most companies, the advertising model is designed to boost traffic, increase conversion rates, and build brand recognition, all the while maintaining a fixed budget. This can be achieved perfectly through a PPC campaign.
PPC or pay-per-click is a digital marketing strategy that involves a contract between an…
7 fundamental social media marketing strategies for Ecommerce websites
Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online.
E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…
5 ways to measure your Instagram marketing results
With its large number of users, Instagram has become an inevitable tool in any digital marketing agency repertoire. However, it is essential to revise your marketing strategy often and thoroughly. It is the only way to be able to really take full advantage of it and get the most significant return on investment, be it for organic or paid posts. The key to knowing in which direction you should…
How COVID-19 has impacted ecommerce marketing
There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……
How home isolation affected marketing?
The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency.
If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…