8 digital marketing trends for 2020: are you ready?

2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for :) ). We wanted to share our perspective, as a pioneer in…

Course

Take the course Activate and automate your customer acquisition channels. Take the course Why take the course? Learn the best practices to generate and nurture leads using a variety of channels. Keep up with the latest trends in lead generation and nurturing to grow your career opportunity. Add a recognized certification to your LinkedIn…

V-cast: How personalizing videos can optimize lead gen – Vidyard

V-cast with Vidyard: How personalizing videos can optimize lead gen Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Ravi Persaud, Partner Account Manager at Vidyard. Highlights In this Vcast, we interviewed Ravi Persaud from Vidyard, the leading online video platform for businesses that support marketing, sales or internal communications. They offer video management, analytics,…

Email Inbox preview – Testing tool

What is Inbox Preview? Inbox preview is a paid feature in partnership with Litmus, the leading email and spam testing tool. It is critical for successful e-mail marketers to know the way their content is displayed in order to score higher rates of engagement. The challenge today is that an email to 20 individuals could be displayed in 20 different formats! VBOUT's Inbox Preview allows…

Why emails end up in your spam? (And how to improve your deliverability)

Spam filtering is becoming more rigorous. Because spam filters are regularly changing to keep up with new technologies and types of spam messages, what can be delivered to the email inbox today might be spam tomorrow. According to Statista, spam messages made up 48.16% of global email traffic in March 2018.   Therefore, spam emails have become a critical problem that…

V-cast: Top down brand adoption – Advocado

V-cast with Advocado: Top down brand adoption Host: Richard Fallah, CEO at VBOUT. Guest speakers: Brian Handrigan, Co-Founder, CEO & Member of the Board of Directors at Advocado. Jeff Linihan, Marketing and Advertising at Advocado. Highlights In this episode we interview Jeff Linihan and Brian Handrigan from Advocado (LOVE THE NAME) to share their story on how they…

V-cast: Growth with first brand adoption – NextUser

V-cast with NextUser: Growth with first brand adoption Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Matthieu Dejardins, AI, 1:1 Personalization & OmniChannel - CEO at Nextuser Highlights In this episode of top marketer podcast, we interview Matthieu Dejardins from Nextuser.com to share his journey on how he grew his AI MarTech company through existing network of startups…

500 spam trigger words you should never use in your subject line

When it comes to writing a compelling subject line, you start to wonder what’s the appropriate words to use so that your email stands out in your contact’s inbox. You look for a sentence that should neither be too short nor too long, yet grabs readers attention. But this is not the entire case! There’s something even bigger that really impacts your email performance: “spam trigger words”.…

35 landing page examples you should never miss

Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in mind. For instance, if you’re creating a landing page to capture leads for an ebook that you’ve published, your primary goal is to drive…

10 digital marketing trends for 2019 you should know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article…