Differences between traditional marketing and growth hacking

What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…

Marketing Structures Supported in VBOUT

VBOUT offers two marketing solutions that support almost any marketing structure used by large organizations, franchises, chains and agencies. The solutions serve marketing campaigns for large, centralized departments or external clients. The first option is a multi-dashboard structure in which each account has its own dashboard and settings for social media, email marketing, domain tracking,…

VBOUT filters for segments and email automation

With Vbout’s smart filters you can create very specific segments of your subscribers, based on multiple criteria from the list, then target those subscribers once the filters you choose apply to them. Filters are mainly used in creating list segments, email automations and lead nurturing automation. Available options for all text and number fields : is: value of the text field matches…

6 killer email automation processes proven to boost conversions

Marketing automation has been one of the biggest trends as more and more affordable solutions with simplified interfaces surface the SaaS ecosystem. Smaller companies are now able to deploy automation campaigns in matter of hours and with very little investment. Here are 6 effective, easy to setup email automation processes that are proven to increase conversion and increase sales, if…

8 quick tips to create awesome Black Friday and Cyber Monday deals that boost your sales

Black Friday and Cyber Monday are two of the biggest shopping days in the United States. Since billions of dollars are spent online and offline, big and small retailers take advantage of those 2 days to drive sales and revenue by offering special discounts and flash offers. Here are 8 quick tips on how to create effective Black Friday and Cyber Monday offers to your consumers: Offer a bargainIt…

Lead scoring and how b2b marketers are using it [Infographic]

Lead nurturing is a demanding, multifaceted process that involves prospect analysis, building action history and proactively categorizing prospects based on their sales life cycle. While most businesses still do it manually, not factoring in website activity, social media and email interactions as well as other online behaviors is a huge lost opportunity. The good news is that at VBOUT, we have…

Lead scoring glossary

Vbout offers a comprehensive list of Lead Scoring actions that you can score your leads on. Below is a breakdown of the scores based on engagement: On-Site Actions: Destination URL: User visits a particular page on your website Duration on Site: User spends a certain amount of time on your website Number of page visited: User visits a certain number of pages on your website Link Clicked: User…

The best email marketing practices that boost your conversion rates

Despite all the predictions that Email Marketing will die after the rise of social media, numbers have shown that email marketing is not going anywhere anytime soon. In fact, forecasts predict that annual spend on Email Marketing will only increase in the next few years, according to “Forrester” chart below: Here are some email marketing tips we have deployed with thousands of…

4 ways to use hashtags to optimize user engagement

Using hashtags is a very powerful technic done by marketers to drive user engagement and boost brand awareness. People use them to gather user feedback, for voting, tracking trends and topics as well as scouting for new opportunities. While it is super easy to use hashtags inside your posts, this technic is often misused and sometimes even trigger negative influence on the user’s brand…

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