The best email marketing practices that boost your conversion rates

Despite all the predictions that Email Marketing will die after the rise of social media, numbers have shown that email marketing is not going anywhere anytime soon. In fact, forecasts predict that annual spend on Email Marketing will only increase in the next few years, according to “Forrester” chart below: Here are some email marketing tips we have deployed with thousands of…

4 ways to use hashtags to optimize user engagement

Using hashtags is a very powerful technic done by marketers to drive user engagement and boost brand awareness. People use them to gather user feedback, for voting, tracking trends and topics as well as scouting for new opportunities. While it is super easy to use hashtags inside your posts, this technic is often misused and sometimes even trigger negative influence on the user’s brand…

500 spam trigger words you should never use in your subject line

When it comes to writing a compelling subject line, you start to wonder what’s the appropriate words to use so that your email stands out in your contact’s inbox. You look for a sentence that should neither be too short nor too long, yet grabs readers attention. But this is not the entire case! There’s something even bigger that really impacts your email performance: “spam trigger words”. Spam…

About us

Marketing for usWe base our success on how well our clients are growing their marketing footprint and and how their lead generation and nurture processes become more streamlined and effective. Successful marketing, simply put, is delivering the right message to the right person, at the right time using the right channel and providing value people feel good about.…

10 digital marketing trends for 2019 you should know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article that…

Facebook just removed 18 outdated ad metrics: What’s next?

Facebook is getting a facelift. Well, at least its metrics are. On Wednesday, February 22, Facebook announced in an official blog post that it will begin removing ad metrics “that marketers have told us are redundant, outdated, not actionable or infrequently used.” They will be replacing these metrics with newer ones that they have labeled as “estimated” and/or “in development”. All these…

How to boost your business with Instagram stories

Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and have…

How to use A/B testing to increase your conversion rates

Are you dissatisfied with your low conversion rates? Do you want to learn how to get more users to sign-up to your website? You should consider conducting A/B testing for your pages. A/B testing involves creating two versions of your site and tracking conversion results to determine which page is more effective. According to Steelhouse.com, A/B testing is the most used method to boost…

Five inbound marketing practices you should know

Inbound marketing has become the most effective way to maintain your customers, strengthen your brand image and increase return on investment. While there are many technics for inbound marketing  here are five practices that are proven to work wonders when properly implemented Create Great ContentBlogging is the most critical aspect of inbound marketing. It is that first layer of trust you…