Lead scoring is an automated engine that scores your leads based on criteria that you setup within the system. Once you setup lead scoring properly you can create an effective way for your sales team to prioritize prospects and streamline the process between your marketing and sales team.

To setup your score actions, triggers and points go to “Configure Scoring”:

To modify your scoring labels, click on “Manage Lead Status”:

For more details on actions for lead scoring, visit our “Lead Scoring Glossary“.