Facebook ads and pages: a new level of transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more accountability in their ecosystems to prevent any sort of abuse from advertisers, specifically those running commercial or political campaigns. Here are…

Phone Dialer Funnel – By Ads Near Me

Phone Dialer Funnel - By Ads Near Me Is outbound calling part of your lead generation funnel? Do you think outbound calling is still working? How fast should you dial out from the form submission? Let's uncover this funnel by Ads Near Me and how they placed an auto outbound phone dialer in the heart of their funnel. This campaign includes: Facebook lead form OFFER: Get more…

Analyzing Asana’s Facebook funnel campaign

Analyzing Asana's Facebook funnel campaign We analyze Asana’s signup funnel​ from their current Facebook campaign. We dive into the ad, landing page​, email follow up and explain the best practices that they’ve done for each marketing touchpoint, as well as the areas that they could have done for improvement. We also discuss attribution and why it’s important in analyzing the funnel’s…

Facebook Metrics Every Brand Needs to Track

There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…

5 reasons longer blog posts are best to generate leads

As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before?  On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…

10 activities a social media expert should do on Facebook

Facebook is one of the most popular social media networks and for a long time, it has had the sole purpose of connecting friends and family. The social media platform slowly transformed into a very effective digital marketing strategy. As years went by, it has built momentum and made its way to the most advanced digital marketing trends 2020. Everyone wants to have a piece of the pie, and…

V-cast: The importance of lead gen from paid ads – ReachLocal

V-cast with ReachLocal: The importance of lead gen from paid ads Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Steven Dollar, growth manager at reachlocal.com Highlights In this Vcast, we interviewed Steven Dollar, growth manager at ReachLocal, a platform dedicated for SMBs to run Google and Facebook ads. Steven shares advice for small businesses looking forward to…

V-cast: The importance of high quality videos in paid ads – Promo

V-cast with Promo: The importance of high quality videos in paid ads Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Hila Nissim, VP of Communications at Promo.com. Highlights In this Vcast, we interviewed Hila Nissim, VP of communications from Promo, a video creation platform helping agencies and SMBs create videos in minutes. Promo provide large library of ready-made…

Facebook’s data scandal, and what it means for your business

The largest data privacy scandal in history is unraveling at a dramatic rate. Dubbed Facebook’s “collapse” of public trust, the double revelation that Cambridge Analytica, ostensibly a voter-profiling company, collected the data of 50 million Facebook accounts without user permission, and that thousands of third-party developers built apps on Facebook’s platform to gather private…

10 effective ways to generate leads using YouTube

While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards to video, however, YouTube is still the reigning king of content. While its business-oriented functions are less clear-cut than say, LinkedIn, YouTube has…