Every ecommerce business has a percentage of inactive customers within their lists.
In order to revive their interests and convert them into active customers, ecommerce businesses consider re-engagement emails in their marketing strategy also known as “win-back” emails. Re-engagement email series are proven to reactivate dormant shoppers and allow owners to take advantage of a massive gain in revenue.
Companies consider re-engagement campaigns as a last chance to win back customers who haven’t purchased from their online stores for a specific period of time or opened any of their recent messages.
To encourage your inactive customers to convert, you can spice up your approach with an incentive such as a discount.
What differs a re-engagement automation from other types of automations is the length of time between the trigger and the following corresponding actions. For example, you can specify a condition within your “Specific Event” trigger that the last order date should be 15, 30, 90 or 120 days before today, and even more depending on the type of product, frequency of purchase and last engagement date.
If they do not respond within a few days, you can wait 10 days before resending your second email. If they did not respond still, you can resend your final email follow up after 5 days from sending the second reminder.
** Note: You need to specify between the actions a condition which specifies that the last order date should be X days before today. You can choose the same delay that you initially set within your trigger.
Your automation will not work properly if you do not clearly set up all the required conditions.