Generate more leads

No need to hire a developer or a designer to create and embed forms on your page. Use VBOUT’s easy-to-use drag & drop form builder to design lead capture forms for landing pages and website popups.

Generate more leads

No need to hire a developer or a designer to create and embed forms on your page. Use VBOUT’s easy-to-use drag & drop form builder to design lead capture forms for landing pages and website popups.

Manage your leads with no limits

Import unlimited contacts, segment them into different audiences through smart filters, and manage all your lists from one place. You can also synchronize your leads with your existing CRM platforms using VBOUT’s native connectors and integration tools.

Manage your leads with no limits

Import unlimited contacts, segment them into different audiences through smart filters, and manage all your lists from one place. You can also synchronize your leads with your existing CRM platforms using VBOUT’s native connectors and integration tools.

Know your leads inside out

Use VBOUT’s built-in lead tracker to profile all your prospects activities starting from their first website visit to their last engagement with your marketing channels. Get great insights from integrated Lead Intelligence tools such as IP Locator, in depth analytics and tracking tools.

Know your leads inside out

Use VBOUT’s built-in lead tracker to profile all your prospects activities starting from their first website visit to their last engagement with your marketing channels. Get great insights from integrated Lead Intelligence tools such as IP Locator, in depth analytics and tracking tools.

Focus on your most valuable leads

Use VBOUT’s Lead Scoring to focus on your hottest leads first, be more effective and get better results. Set up your own parameters and labels to categorize your leads based on their progress through your funnel and likelihood to convert.

Focus on your most valuable leads

Use VBOUT’s Lead Scoring to focus on your hottest leads first, be more effective and get better results. Set up your own parameters and labels to categorize your leads based on their progress through your funnel and likelihood to convert.

Schedule meetings faster

Use VBOUT’s meeting scheduler to schedule your appointments faster without all the back-and-forth emails. Share a link that gives contacts the power to choose a time that works for everyone. This works with Google Calendar and is fully integrated with your marketing account.

Why is Lead Management Important?

The lead management process helps sales companies decide which strategies are most effective in generating and pursuing leads. A lead management system organizes sorting and scoring leads by area, media channel, behavioral attributes and engagement duration. Having this information allows them to stay in contact with leads and send them to marketing and sales professionals whose abilities match their needs.

Lead management features

  • Smart audiences
  • List management
  • Bulk import
  • Zapier connector
  • Salesforce connector
  • Hubspot connector
  • Zoho connector
  • Insightly connector
  • SyncSpider integration
  • KonnectzIT integration
  • Pabbly integration
  • Integrately integration
  • Elementor integration
  • FTP connector
  • Open API integration
  • Drag & drop form builder
  • Form embedding
  • Form API sync
  • GDPR compliance tool
  • Site popups
  • Opt-in landing page
  • Subscription redirects
  • Autoresponders
  • Lead activity timeline
  • Inbox sync
  • Goals
  • Lead data fields consolidation
  • Lead scoring
  • Individual contact management
  • Direct messaging
  • Lead assignment
  • Contact tags
  • Team notifications
  • Meeting scheduler
  • Webinar integrations
  • Profile export
  • Export contacts
  • Suppression list
  • List analytics
  • Smart audiences
  • List management
  • Bulk import
  • Zapier connector
  • Salesforce connector
  • Hubspot connector
  • Zoho connector
  • Insightly connector
  • SyncSpider integration
  • KonnectzIT integration
  • Pabbly integration
  • Integrately integration
  • Elementor integration
  • FTP connector
  • Open API integration
  • Drag & drop form builder
  • Form embedding
  • Form API sync
  • GDPR compliance tool
  • Site popups
  • Opt-in landing page
  • Subscription redirects
  • Autoresponders
  • Lead activity timeline
  • Inbox sync
  • Goals
  • Lead data fields consolidation
  • Lead scoring
  • Individual contact management
  • Direct messaging
  • Lead assignment
  • Contact tags
  • Team notifications
  • Meeting scheduler
  • Webinar integrations
  • Profile export
  • Export contacts
  • Suppression list
  • List analytics
  • Smart audiences
  • List management
  • Bulk import
  • Zapier connector
  • Salesforce connector
  • Hubspot connector
  • Zoho connector
  • Insightly connector
  • SyncSpider integration
  • KonnectzIT integration
  • Pabbly integration
  • Integrately integration
  • Elementor integration
  • FTP connector
  • Open API integration
  • Drag & drop form builder
  • Form embedding
  • Form API sync
  • GDPR compliance tool
  • Site popups
  • Opt-in landing page
  • Subscription redirects
  • Autoresponders
  • Lead activity timeline
  • Inbox sync
  • Goals
  • Lead data fields consolidation
  • Lead scoring
  • Individual contact management
  • Direct messaging
  • Lead assignment
  • Contact tags
  • Team notifications
  • Meeting scheduler
  • Webinar integrations
  • Profile export
  • Export contacts
  • Suppression list
  • List analytics

What is Lead Management?

Lead management is defined as the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Incoming leads are qualified, analyzed and nurtured. While this may sound simple in practice, many organizations don’t have any formal lead management system in place.

What are the Major Steps of Lead management?

STEP 1: Lead Capture Automation

During the lead generation activities, there are various means to reach potential buyers such as emails, SMS, and web push notifications. A good lead management software ensures that every lead is automatically fed into the CRM system from optin forms, popups and landing pages, preventing prospects from falling through the cracks.

STEP 2: Lead Tracking

This process involves identifying the sources of prospects and closely watching the activity of potential customers, from initial touch to close, and keeping an organized record of that activity for analysis and marketing optimization. Through lead tracking, you can monitor where leads originated from.

Importantly, lead tracking also allows marketers to gauge how close a lead is to making a purchase, The data that lead tracking provides gives marketers more insight into and understanding of how the sales funnel works.

STEP 3: Lead Distribution

This process includes matching leads with the sales agent who's most suitable to convert them to a loyal customer. Each lead has distinct requirements and objectives, and every sales representative has their own set of skills, expertise and experiences. Lead distribution seeks to automate evaluating, qualifying and allocating leads to a team. It considers various characteristics, such as a representative's previous experience dealing with comparable leads.

STEP 4: Lead Qualification

Lead qualifications is about making sure the leads you attract through marketing platforms are those who are most likely to drive your business goals. Qualified traffic to your website is more likely to take action there, and qualified leads are most likely to become customers. Lead qualification is essential for an effective lead management process.

STEP 5: Lead Nurturing

Lead nurturing is the process of developing and maintaining relationships with customers at every stage of their journey, usually through marketing and communications messaging.

Automated lead nurturing uses software to send messages that are triggered by customer behavior or predetermined schedules. Since listening to potential customers and answering their questions is a crucial part of nurturing leads, automation tools also alert marketers to customer questions and comments in need of responses.

Frequently asked questions

You can add unlimited contacts in your database.

When sending email campaigns, VBOUT will send the email once to the same contact. When importing a new list, VBOUT will automatically detect duplicate contacts and import the same user one time only.

Gone are the days of “one size fits all”. You can choose to create an audience from any list where you specify the conditions that you want in order to avoid sending the campaign to all your contacts within that list.

Yes. You can choose to notify yourself or anyone of your team to receive email notifications every time a new form has been submitted.

Lead scoring is a process that allows marketers to set up their own parameters and labels to categorize leads based on their progress through the funnel and likelihood to convert.

VBOUT will use your customized grading to automatically score leads for your sales team. Scores can be given for email clicks, social media activity, user metrics, popups triggered and much more.

Yes. You can leverage contact tags to classify your leads and contacts into different dynamic segments or audiences. This allows you to better organize and compact your list management as well as minimize the amount of fields required at the contact level. For further information on how to create segments based on tags as well as use them in automations, this page is helpful.

Yes. VBOUT offers a native Zoom integration where account owners can sync with VBOUT, webinar registrants along with their attendance activities and help turn event data into marketing data. To find out how to integrate Zoom with VBOUT, check out this page.

Yes. VBOUT has a native GotoWebinar integration to capture the leads who register to attend your GotoWebinar meeting. To discover how to connect GoToWebinar with VBOUT, check out this page.

Integrates with Thousands of 3rd Party Apps

Any marketing tool should be available to you. That’s why VBOUT’s automation feature works with thousands of advanced marketing tools you already use, including content management systems like WordPress, ecommerce platforms like WooCommerce and Shopify, and CRMs like Salesforce.

Lead Management and Analytics with VBOUT

A lead management system organizes sorting and scoring leads by area, media channel, behavioral attributes and engagement duration. To effectively maximize the system, Incoming leads are qualified, analyzed and nurtured.

By analyzing these leads, your business can distribute them and focus on leads with more chances of converting.

VBOUT’s lead management will assist you in:

Scoring Leads

Not every lead is the best fit for your business. Clearly defining the parameters of your ideal lead is crucial.

A lead scoring method allows you to see which leads have the highest likelihood of converting. The procedure includes establishing which criteria make a sales qualified lead, giving point values to each of those criteria and analyzing a final lead score. By implementing scoring and grading rules with VBOUT, you can achieve optimal results

Segmenting your Customers

At VBOUT, we can create different audiences based on specific criteria such as but not limited to:

  • Watched video
  • Leads having Tag “Paid”
  • Leads who came from Facebook | Google
  • Leads who didn’t open an email for X amount of time (days, weeks, months, years)
  • Leads whose birth date is on day/month/year (this happens if we already have a form where this option is required for leads to fill)

Lead Profiling

Monitor each lead’s interactions, first and last engagement, list signups, conversions, send a personalized email, add to list(s), unsubscribe etc…

Analytics

A sure way to proceed with the categories you have defined is by using analytics. Observe the number of Bounces, Spam complaints, Unsubscribes and Active contacts for each list.

Another way is by creating goals (conversion goals and funnel tracking, visited pages, referral network, duration on site, event triggered (video watched, forms filled and links clicked) and destination URL.

Content Development

Develop and send automated messages (emails + SMS + web push) , based on target specific information for your customers

Ready to convert more leads?

Start your free 14-day trial now!

No contract. No Credit Card Required.

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Ready to convert more leads?

Start your free 14-day trial now!
No contract. No Credit Card Required.

Get started