Reaching customers across external networks like social media is an excellent strategy to create a powerful Omni channel approach. From a targeted perspective, using emails, SMS or browser push notifications with your clients play a significant role in driving them throughout the funnel, but retargeting that same audience with Facebook or Google ads increases the likelihood of conversions.
SaaS companies can create an automation that adds or removes specific contacts to or from a Facebook/Google custom audience they’ve already created.
For instance, when a user signs up for your service, he will either be added to or removed from an audience list in order to be retargeted via an ad when they come across Facebook or Google. The aforementioned will ask them to carry out further action or remove it from that list.
** Note: In order for this automation to function properly, you need to have your contacts in a specific list as this couldn’t apply to anonymous ones. For example, this case would apply when users signed up for a 14-day trial but didn’t add their payment information after this period; when they landed on a page to upgrade but left without completing their purchase order, they would be added to a list “Abandoned Cart” and retargeted with an ad to complete the process. If they convert to paid, they will be removed from that list.