VBOUT 2025 Year in Review

This year brought major upgrades across AI, landing pages, social media, marketing automation, lead generation, and agency tools. The goal was simple: help teams create better experiences, capture more leads, and run smarter campaigns with less effort.

1. AI and Personalization
2. Marketing Automation
3. Lead Generation and Enrichment
4. Social Media
5. Agencies and White Label
6. Platform Enhancements

You can create custom visuals directly from the landing page builder. Simply describe what you need, choose a style such as realistic, cartoon, digital art, 3D, or watercolor, set the mood, and pick your industry. Whether you’re building a page for a café, travel brand, or online store, you can produce high-quality images in seconds without relying on external design tools.

The landing page builder now includes built-in AI content tools. You can rephrase, summarize, extend, enhance, or adjust the tone of your text directly inside the editor. This makes creating high-quality pages much faster and helps teams produce consistent copy across all campaigns.

You can now customize when the chatbot form appears by setting a cooldown period so it does not display again for a number of hours. You can also decide how many questions the bot should ask before the form shows, whether at the beginning of the conversation or after a specific sequence. These controls provide a smoother flow for visitors and make lead capture more intentional.

Shortcodes can now be managed from a central location. Update your content once and apply it across emails and landing pages. The AI Powered Support assistant is available to help you organize and edit these shortcodes efficiently.

Leads coming from Instagram comments can now receive audio messages in their follow-ups. This adds a more personal touch to your automations and gives creators and brands an extra way to connect with their audience.

You can now assign multiple trigger keywords to your Instagram posts and reels. Each keyword can trigger a different automation as long as they do not overlap, giving you more flexibility when running multiple campaigns at once.

Everything available for Instagram now works on Facebook as well. Turn any post or reel into a lead magnet and send automated follow-ups through Messenger.

Automation is now more flexible than ever. Triggers can fire when a contact updates a field, joins a list or confirms membership, reaches a specific lifetime value, and more. This allows you to build workflows based on real behavioral and profile insights.

VBOUT users have gained access to a powerful data enrichment layer through our partnership with Muraena. You can enhance contact profiles with job titles, industries, education, company size, revenue, and the technologies a company uses, such as Shopify or WordPress.

Enrichment is available throughout the platform:

• Form Submissions
  Collect only an email and let enrichment fill in the rest automatically, keeping forms short while still building a complete profile.
• Automations
  Add a delay step, enrich the record, and use the new attributes for scoring, tagging, or conditional routing.
• Batch Enrichment
  Select an entire list and enrich it in one action.
• One by One
  Enrich individual contacts directly from their profile.
• Control Overwrites
  Choose which fields should be updated and keep existing data intact when needed.

Score contacts based on new enrichment fields such as technographics. For example, assign extra points to leads who use WordPress, Shopify, or any platform that aligns with your ideal profile.

Use enriched details like job title, industry, and tech stack to build precise audience segments and run more relevant campaigns.

Decide which enriched contacts get synced to external CRMs such as Salesforce or HubSpot. Your sales team only receives leads that meet your qualification criteria.

You can now upload and publish PDFs directly to your LinkedIn profile from inside VBOUT. This is especially useful for sharing case studies, reports, and carousel-style content.

Social engagement can now trigger full mini funnels. When someone comments on your Facebook or Instagram post, you can invite them to continue the conversation through a DM, collect their email through a short form, and enrich their profile instantly. This turns engagement into meaningful lead capture without adding friction.

Agencies can now create their own shared plans and control exactly which features appear in each sub account. This includes email limits, landing pages, social media, automations, reports, and more. You can also attach assets such as automations, templates, landing pages, and reports to a campaign group. When a new sub account is created under the plan, all assigned assets appear automatically.

A new plan builder lets agencies package VBOUT features into their own offerings and resell them. With asset groups, you can create collections of prebuilt assets and replicate them across client accounts, ensuring consistency and saving setup time.

All data tables across the platform now load more quickly, including contacts, scoring tables, and campaign reports. The improvement is especially noticeable for users managing large volumes of data.

Agencies and multi-brand organizations can activate a global unsubscribe option. When a contact opts out from one account, they are automatically unsubscribed from all linked accounts to maintain compliance and avoid accidental sending.

We introduced an AI-powered spam and phishing detection engine trained on thousands of emails and landing pages. It flags risky content with high accuracy and speeds up moderation so campaigns can be approved more efficiently, with human review for exceptions.

Each chatbot now displays a clear error log that shows exactly where ingestion or training failed, such as blocked URLs or missing files. Troubleshooting becomes much simpler and you can reprocess content without guesswork.

We refined how the system handles large knowledge files, resulting in faster, more relevant responses and more efficient use of tokens across all channels.

You can now add a customizable privacy notice to your embedded chatbots. This creates clearer expectations for visitors and supports GDPR best practices.

A new agent will allow chatbots to read your product feed from Shopify or WooCommerce and display items in a carousel with photos, pricing, and links. Customers can browse and navigate directly to product pages from the chat. This will work across websites, VBOUT landing pages, Instagram, Messenger, and WhatsApp.

To keep the app fast at scale, older analytics will be compacted. Campaigns older than roughly twelve months will keep high level metrics such as opens and clicks, while deeper per contact interactions may be archived. None of your contacts or campaigns are affected. The goal is a faster and more reliable interface for everyday use.

This year’s releases were all built around one goal: giving you a more powerful, flexible, and intuitive platform to support your marketing, sales, and customer engagement. Whether it was stronger AI capabilities, smoother automation, richer data, or more tools for agencies, each enhancement was executed based on your feedback and the challenges you face every day.

We’re grateful to everyone who has trusted VBOUT to run their campaigns and grow their business. Your ideas, suggestions, and support play a major role in shaping the direction of the platform. As we move into the new year, our focus remains the same: delivering meaningful improvements that help you create better experiences, generate more results, and scale your marketing with confidence.

Thank you for being part of the VBOUT community. The best is yet to come.