How to Manage and Reduce Email Bounce Rates Effectively
Email marketing remains an essential channel for business communication and promotion. However, its effectiveness lies in your ability to reach the recipient's inbox. That’s where managing email bounce rates comes into play.
A bounce rate, simply put, is a metric that measures the percentage of emails that could not be delivered to the recipient’s address. High bounce rates not only impact…
AI in Marketing: Pros, Cons and Ethical Practices
If you missed our webinar entitled “AI in Marketing: Pros, Cons and Ethical Practices” or would like to watch the recording, check out the video below. It was an insightful session where we delved into the impact of AI in marketing and business.
Mike Kaput, our guest speaker, shared the real benefits of AI in the field and highlighted useful tools and strategies for businesses to…
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5 Best Ways to Acquire Customers for Your eCommerce Business
In the fiercely competitive world of online marketing, 90% of new eCommerce businesses fail within the first 120 days of operation. This worrying statistic highlights the critical importance of effective customer acquisition strategies for enabling eCommerce growth. We understand the significant effort required not only to launch but also to build a customer base and increase online sales.…
5 Types of Influencer Marketing Campaigns (And Which Is Right for You)
The rise of influencer marketing over the past 15 years or so has been rapid and impressive, to the extent that today, it’s practically a given for niche influencers to get involved in every marketing campaign, especially if you’re looking to attract Gen Z customers.
Recent research from the Social Shepherd reported that 36% of marketers believe that content created by influencers performs…
How to Use A/B Testing to Increase your Conversion Rates
Are you looking for effective ways to increase your email conversion rates or drive more engagement? A/B testing could be one of the solutions for the improvement you need. According to 99firms, more than 50% of marketers use A/B testing to boost conversions.
This method involves creating two versions of your emails to see which one better drives better results. To discover how to use…
Marketing Agencies Challenges and How to Overcome Them
Marketing agencies constantly try to stay ahead of the curve, providing effective strategies and results for their clients. However, they often encounter several challenges, particularly in navigating the complex landscape of marketing technology. From managing diverse tools to maximizing platform usage, agencies go through various obstacles that can impede their efficiency and…
How Sales Teams Use AI to Close More Deals
Did you miss our webinar on the relationship between AI and sales? Don't worry—we've got you covered with a comprehensive recap of the highlights. According to Forbes, 65% of customers trust AI-powered businesses; the integration of AI into sales processes is no longer just a trend—it's a necessity. Our webinar delved into the practical applications of incorporating AI into sales strategies.……
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