8 Ways to Utilize SQL for Marketing Analytics
Data. Is there a more talked-about term in the business world today?
Data is becoming increasingly useful for consumer behavior insight. As a result, companies left, right, and center are gathering numerous types of data that promise to help them personalize content, increase loyalty. . . you name it.
This goldmine of information also proves invaluable for marketers. Rather than shooting in…
7 Ways to Harness the Power of Marketing Analytics to Grow your Business
If you're like most business owners, you know that marketing is essential to your success. But what many business owners don't know is how to use marketing analytics to hone their campaigns and grow their businesses.
Marketing analytics can help you measure the performance of your campaigns, understand your audience, and make data-driven decisions about where to allocate your resources.…
VBOUT Named Category Leader for Social Media Analytics Software
VBOUT has been placed on GetApp’s newly released Category Leaders Report for Social Media Analytics tools Software by GetApp, a free online service that helps organizations find the right software. Category Leaders are designed to help small businesses evaluate which software products may be right for them.
Category Leaders published on GetApp, the recommendation engine for SMB's…
How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
Analytics
VBOUT's Marketing Analytics Features Monitor everything from one place Monitor everything from one place Customize your dashboard Customize your dashboard Set your own success rules Set your own success rules Automate and share your reports Automate and share your reports…
The best seo and analytics practices
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task. Did you know there are over 200+ algorithms that go into Google search engine results?
This number…
The Complete Guide to Marketing Automation for Agencies: Scale Smarter, Not Harder
What Is Marketing Automation for Agencies? Marketing automation consists of using software to automate repetitive marketing tasks such as email campaigns, social media posts scheduling, drip campaigns, AI chatbots, reports, etc… across multiple clients.
Digital agencies manage numerous clients and campaigns, therefore automation ensures efficiency and consistency; 76% of companies using…
8 Techniques for Using AI-Powered Chatbots to Improve Client Communication in Financial Services
Forget the old-school phone calls and endless email chains. When it comes to financial services, clients want faster, more efficient communication. That’s why AI-powered chatbots are stepping in to make financial interactions more seamless.
Besides answering customers’ questions, AI chatbots also provide real-time, personalized financial advice to users, enhancing the entire client…
The Future of AI in SaaS: Trends & Innovation
In the past few years, AI has quietly worked its way into just about everything, from customer service chats to analytics. If you’re building or running a SaaS product, it’s no longer something you can afford to ignore. The future of AI in SaaS is moving fast, and staying competitive means keeping up with the trends and knowing how to adapt in smart, strategic ways.
I've been tracking…
How Buyer Psychology Helps Increase Conversion in an Online Store
The popularity of marketplaces is steadily growing year over year, and competition among online stores is rapidly increasing. Nevertheless, opening a business and making good money through online trading is still possible.
To stand out and thrive, it's not always about spending more; it’s about thinking smarter.
So, how can sales be increased without extra investment, even in harsh…