The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement
Marketing automation can, at times, seem like magic. Fortunately, it’s not.
We owe this revolution to powerful technology driven by genius innovation.
If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom:
A. In 2023, you need to reach out directly to potential customers and engage with them.
B. It’s better if…
Are you ready for voice technology?
When it comes to human speech, the average person can speak 150 words per minute, versus typing just 40 words in the same amount of time. This demonstrates a huge discrepancy between the way humans interact, and the technology used to communicate. Luckily, in the last 5 years, many companies have been quick to bridge that gap. Voice, as an interface, is reshaping the way we think about the…
Top 10 considerations for agencies choosing marketing technology [Slideshare]
New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a marketing agency choose the right ones? In this slideshare, we've put together this list of the 10 most important things to consider when choosing technology tools for your agency.
Top 10 considerations for choosing marketing technology
According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…
Marketing Agencies Challenges and How to Overcome Them
Marketing agencies constantly try to stay ahead of the curve, providing effective strategies and results for their clients. However, they often encounter several challenges, particularly in navigating the complex landscape of marketing technology. From managing diverse tools to maximizing platform usage, agencies go through various obstacles that can impede their efficiency and…
7 Tips to Enhance the Quality of Content and Engage Your Audience
Every content marketer's primary goal is to engage their target audience and convert them into recurring sales. But this is not as easy as it sounds!
You have landed in the right place if you cannot write fluent and engaging blog articles or social media posts for your peeps.
In this guide, we will discuss seven very interesting and helpful tips and tricks that would enhance the quality…
Analyzing the Impact of Video Content on Landing Page Conversion Rates
In today's digital marketplace, an impressive 80% of users recall a video ad they have viewed in the past 30 days, underscoring the unforgettable impact of video content. As businesses navigate the ever-evolving landscape of digital marketing, incorporating video content has become a pivotal strategy for enhancing user engagement. With a keen focus on optimizing online presence, this article…
Best Email Marketing Practices to Boost Your Engagement Rate
Despite the evolution of technology and new trends in digital marketing, email marketing remains one of the most effective channels for engaging prospects, nurturing leads, and converting them into loyal customers.
According to Statista, email marketing revenue is growing worldwide and is expected to reach $17.9 billion by 2027, compared to $7.5 billion in 2020.
Source: Statista…
VBOUT’s Year in Review: 2023’s Top Feature Releases
In this blog post, we've compiled a concise summary of VBOUT's feature releases and enhancements from the year 2023. We owe this progress to your invaluable feedback and ongoing suggestions for refinement.
For those of you who may be exploring AI-powered marketing solutions and are not currently using VBOUT, this article offers insights into the evolution of our technology and our constant…
6 Reasons to Perform a Competitor Analysis
In digital marketing, where technology evolves at a rapid pace, staying ahead of the competition is paramount. As a digital marketing agency, small to medium-sized businesses (SMBs), or a marketing consultant operating in the dynamic marketing automation landscape, achieving and sustaining success requires a strategic approach. One potent weapon in your arsenal is performing a comprehensive…