The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement
Marketing automation can, at times, seem like magic. Fortunately, it’s not.
We owe this revolution to powerful technology driven by genius innovation.
If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom:
A. In 2023, you need to reach out directly to potential customers and engage with them.
B. It’s better if…
Are you ready for voice technology?
When it comes to human speech, the average person can speak 150 words per minute, versus typing just 40 words in the same amount of time. This demonstrates a huge discrepancy between the way humans interact, and the technology used to communicate. Luckily, in the last 5 years, many companies have been quick to bridge that gap. Voice, as an interface, is reshaping the way we think about the…
Top 10 considerations for agencies choosing marketing technology [Slideshare]
New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a marketing agency choose the right ones? In this slideshare, we've put together this list of the 10 most important things to consider when choosing technology tools for your agency.
Top 10 considerations for choosing marketing technology
According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…
The Future of AI in SaaS: Trends & Innovation
In the past few years, AI has quietly worked its way into just about everything, from customer service chats to analytics. If you’re building or running a SaaS product, it’s no longer something you can afford to ignore. The future of AI in SaaS is moving fast, and staying competitive means keeping up with the trends and knowing how to adapt in smart, strategic ways.
I've been tracking…
5 Essential Steps to Prepare Your Data for AI and Machine Learning
AI and machine learning are transforming industries by unlocking new insights, automating processes, and enhancing decision-making capabilities. However, despite their potential, many organizations struggle to implement AI and ML effectively. One of the primary reasons for this challenge is poor data preparation. Even the most advanced algorithms are only as good as the data they are trained…
5 SaaS Business Trends to Know for SaaS Business Owners in 2025
The software-as-a-service (SaaS) industry is growing rapidly, with the global market projected to reach $908.21 billion by 2030. This surge can be attributed to evolving technology, increasing business adoption, and the shift toward cloud-based solutions.
However, as the industry changes, SaaS business owners must stay ahead of emerging trends to maintain a competitive edge.
In this article,…
The Legal Impacts of AI in Marketing: What Businesses Need to Know
Brief Overview of AI in Marketing In recent times, artificial intelligence (AI) has invaded nearly all aspects of human life and business operations. Businesses are leveraging the power of AI in many ways, including marketing. From automated text and video content creation to using predictive analytics capabilities of AI tools, companies are trying to improve customer engagement and…
Top Social Media Trends For 2025
Social media trends are evolving rapidly, and staying updated is essential for digital agencies, SMBs, and marketing consultants. In 2025, AI-driven tools and automation will redefine how businesses connect with audiences, save time, and increase efficiency. From AI-powered content creation tools to innovative wearables like Meta smart glasses, these technologies offer exciting opportunities.…
How AI Is Driving Hyper-Personalized Marketing Campaigns in 2025
AI continues to stamp its presence with several significant advancements and adoptions in various fields. Its rapid evolution and real-world initiatives prove that AI is an inevitable part of our future.
Interestingly, the marketing and advertising industry is at the forefront of AI adoption, with a 37% adoption rate of generative AI in the workplace. Beyond content generation,…