Social media marketing has undergone a significant transformation, with humor emerging as a key element in engaging and captivating audiences. This evolution reflects a shift towards more relatable, humanized content that resonates with users on a personal level.

By integrating humor with strategic content creation, brands have found a powerful formula for success. This blog delves into this evolution of humor in social media marketing, offering strategic insights through various examples and highlighting its role in creating strong emotional connections with audiences.

But before discussing the transformative power of humor in social media marketing, it’s worth looking back at these origins. Let’s take a moment to appreciate where it all began, with ten funny cartoons that remind us of the humble yet impactful beginnings of humor online.

10 Funny Social Media Cartoons and Jokes You Must See

1. Social Media I Do’s



2. Healthcare Economics 101

3. Vegan’s Social Media Dilemma

4. Tech Puns: Call and Response



5. Influential Likes

6. Unfortunate Popularity

7. Time Well Spent?



8. Privacy Settings IRL



9. Pre-Instagram Nostalgia



10. Modern-Day Treasure Hunt



The Rise of Viral Marketing Campaigns

The integration of humor into marketing strategies led to the emergence of viral campaigns. These campaigns, characterized by their humor and creativity, not only went viral but also significantly boosted brand awareness.

Examples of Humor in Social Media Marketing

1. Old Spice's "The Man Your Man Could Smell Like" Campaign

The integration of humor into marketing strategies led to the emergence of viral campaigns. These campaigns, characterized by their humor and creativity, not only went viral but also significantly boosted brand awareness.

  • Humor Strategy: Featuring the Old Spice Guy in absurd scenarios, this campaign used humor to captivate audiences, becoming an iconic example of viral marketing.
  • Strategic Insight: Old Spice leveraged video content and social media engagement, responding directly to audience comments, which amplified its reach and impact.

Source: Old Spice

2. Wendy's Twitter Account

  • Humor Strategy: Known for its witty and sassy Twitter interactions, Wendy’s stands out for roasting competitors and engaging with customers humorously.
  • Strategic Insight: Wendy’s success lies in its authentic voice and timely responses, demonstrating the importance of understanding audience preferences for engaging content.
Source: @Wendys

3. Dollar Shave Club's Launch Video

  • Humor Strategy: The CEO humorously explaining the company’s value proposition amidst comedic scenarios made the launch video a hit.
  • Strategic Insight: This approach effectively communicated the brand’s value engagingly and memorably, showcasing humor’s power in marketing.

Source: Dollar Shave Club

4. Netflix is a Joke Campaign

  • Humor Strategy: The campaign used billboards and social media to promote its comedy specials, initially puzzling audiences with the bold statement “Netflix is a Joke.”
  • Strategic Insight: It generated buzz and highlighted Netflix’s comedy offerings, illustrating how humor can draw attention to content.

Source: Netflix

5. IKEA's Response to Balenciaga's Blue Bag

  • Humor Strategy: IKEA’s witty ad provided instructions on identifying an original IKEA FRAKTA bag, humorously commenting on the similarity to Balenciaga’s expensive version.
  • Strategic Insight: This response showcased IKEA’s brand values of affordability and practicality while engaging in current conversations, demonstrating timely and humorous brand positioning.
Source: ELLE

6. Taco Bell's Social Media Presence

  • Humor Strategy: Taco Bell’s social media strategy uses a combination of sarcastic posts, jokes, and answers to customers that reveal the brand’s playful personality.
  • Strategic Insight: Taco Bell’s use of humor in social media has helped them build a brand identity that is both relatable and entertaining, appealing to a broad audience. Their ability to stay relevant with current trends and cultural moments, while maintaining a humorous tone, has contributed to a strong online community and loyal customer base.
Source: @tacobell

7. Zappos' Customer Service Humor

  • Humor Strategy: Known for its exceptional customer service, Zappos also integrates humor into its social media communications.
  • Strategic Insight: By integrating humor into customer service, Zappos enhances the customer experience, making interactions with the brand memorable and enjoyable. This approach not only resolves customer issues effectively but also boosts the brand’s reputation, demonstrating that excellent customer service can be both helpful and entertaining.

Source: Zappos

8. Charmin's #TweetFromTheSeat

  • Humor Strategy: Charmin’s social media strategy is renowned for its use of bathroom humor, particularly with their #TweetFromTheSeat hashtag, which encourages followers to share funny bathroom experiences.
  • Strategic Insight: Charmin’s incorporation of humor in a category often viewed as taboo or unmentionable has distinguished the brand as both bold and relatable. This strategy has effectively engaged audiences, sparking conversations and building a community around shared laughs, thereby enhancing brand loyalty and appeal.
Source: BuzzFeed

Strategic Content Creation

The integration of humor into marketing requires understanding the audience, ensuring the content resonates with the brand’s identity, and is appropriate for the audience demographics. Timing, context, and balancing humor with the underlying marketing message are crucial for success.

The evolution of social media marketing towards incorporating humor reflects the need for innovation and adaptability. Brands that effectively use humor, combined with strategic content creation, not only capture and engage their audiences but also build lasting relationships. These examples illustrate the transformative power of humor in social media marketing, making it more effective, relatable, and human.

In line with this evolution, many companies have started tapping into short-form videos as a successful method to grow their followers and expand their reach across their social media platforms. This is a really powerful way to connect and expand their audience.

For those looking forward to taking their social media management strategy to the next level, consider exploring more about managing all your channels from a single platform. This streamlined approach can significantly improve your online presence and interaction with your audience.

*This article has been written with the assistance of ChatGPT