Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

This chapter consists of 6 lessons:

1. Building the perfect buyer avatar

   Here, you will get insight on how to build the right buyer persona that aligns with your target audience.

2. Marketing landscape assessment

   This lesson covers best practices on assessing your avatars landscape and its importance in determining the right channel, the effectiveness of your marketing strategy and using conversion data to identify the number of leads required to hit revenue targets.

3. Organic content marketing for lead generation

   Here you will learn how to create content that sells and aligns with the marketing strategy to communicate with your audience. You will also get insight on how to identify your target audience to grow your customer base that can be scalable across different social channels.

4. Neuroscience of decision making

   This lesson shares the human side of how to connect with your audience on an emotional and empathetic level using various elements such as visuals, colors, cognitive fluency, and how to gain trust.

5. Sales scripting and consultative selling

   This module will provide different tactics, tips and tricks that share how to be present, understanding and coherent when it comes to listening to the buyer’s needs and getting your leads to convert to a “win.” There will also be an introduction to the psychological aspect of how to understand the mind of the buyer while moving them throughout the sales funnel and staying in alignment with them, from competent scripting to building trust and long-lasting relationships.

6. Lead generation copywriting

   This lesson discusses the best practices for using copywriting to generate leads. The first thing you need to be aware of before crafting your content is to define where your prospect is within their journey. Identify their problems to understand what their desires, hesitations, and beliefs are on a deeper, more intimate level. Then craft your content around what they’re going through to align with the pain, take actionable steps to learn about your audience using surveys, interviews and map out your funnel based on their awareness level to bring them to where they need to be. Uncover the basics for writing your content and messaging. Prove your messaging works by engaging your prospects with your brand, use social proof, visuals, testimonials and statistics to complement your efforts. Use engaging and convincing headlines to delight your audience. Uncover tips using subject lines to boost your open rates, and finally focus on the right metrics to test and optimize your campaigns to find out where people get stuck in your funnel.

This chapter consists of 7 lessons:

1. Facebook advertisement strategies

   This lesson teaches you the best practices you need to implement in order to build successful ads on Facebook. First, you should apply the right mindset by understanding your audience pain points and buying motivations. Second, it’s critical to follow the rules required to set up your campaigns for success by building legitimacy and maintaining your account’s survival. Use the most appropriate copywriting techniques, creatives and targeting to create your campaign. Finally, set up the right budget to start and scale, determine your relevant KPIs and track your performance to prove the success of your campaign.

2. YouTube ads lead gen

   This lesson outlines the key steps you should implement to build YouTube ads that convert. First of all, you need to optimize your targeting options by identifying your placements, choosing the best keywords and selecting the right audience and topics. Then, produce effective creative strong visuals and headlines. And finally, focusing on specific benchmarks to determine the success of your ads and optimize accordingly.

3. LinkedIn lead generation

   This lesson covers the best practices to generate leads via LinkedIn. Organic and paid activities are the two types of angles that you need to focus on to generate leads and convert them into customers. It helps to post different variations of content such as blogs, videos and images to build a relationship with your audience by replying to their comments on your posts. Furthermore, to boost your brand awareness, have every member of your teams like the comments and share posts of your prospects, clients and partners. Leverage the power of LinkedIn sales navigator for targeted list building; take advantage of unlimited and advanced search to find your targeted buyer avatar. Depending on your marketing goals, use paid ads to create awareness, drive website visits, engagement, video views to help increase conversions.

4. Instagram lead gen tactics

   This lesson discusses the lead generation tactics for Instagram and why it is beneficial to have a business content account on this platform. First, you should be aware of the power of Instagram since it is one of the best communities for building your business and promoting your brand. You will learn some best practice examples of how to set up your bio. Take advantage of action buttons and what defaults are suitable for your business to place on your Instagram account. You will also learn steps on how to create a caption that drives leads and what the differences are between links and email. You will learn how to create a “buzz” with better content from the Instagram stories lead generation strategies in terms of IGTV, swipe-up stories, and resharing stories.

5. Video marketing strategies

   This lesson reveals insights into video marketing strategies that should be applied to generate leads. Video marketing humanizes your business, tells a more engaging story, boosts sales and engages customers and prospects throughout the buyer’s journey. Find out how to create an effective video marketing strategy to achieve these benefits and grow your business.

6. Partnership marketing

   This lesson discusses the importance of partnership marketing and the benefits included for both parties involved. Find out all the different campaign types that many successful companies like McDonalds, Airbnb, Nike and many others have been using to grow their business. A successful partnership can lead to access to new markets, boost reputation, increase revenues and CSAT. Learn the best practices to create a partner target map by location and sources to find potential partners both online and offline. Finally, identify criteria that you must follow to select the right partners that align with your business.

7. Adwords strategies

   This lesson discusses Google Ad Basics and the difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC). To help determine your goals, use different tools to optimize your ad keywords. Then analyze your cost per lead CPL and profit margin to find out the difference that allows you to prove the success or failure of your campaign. To successfully prepare your content, make sure your ad copy and landing page are aligned and apply the best practices that Google loves to reward your ad and overrank your competitors. Start monitoring the performance of your ads daily by observing your search terms, CTR, CPC and profit margins, then do this exercise every week.

This chapter consists of 5 lessons:

1. Intro to marketing automation

   This lesson shares the information that you need to know about marketing automation. Find out what’s marketing automation, who can benefit from it, if you need it, understanding the jargon and an intro to VBOUT’s visual automation builder.

2. Contact data, lead flow and lead scoring

   This lesson teaches you how to implement the right practices for effective segmentation. Data architecture and proper data flow are the foundation of a successful marketing automation campaign. Choosing data types that get results and thinking long term will help you segment more efficiently to build more flexible workflows.

3. Designing assets to convert

   This lesson shows you how to align your content with your buyer’s journey and build assets to convert. When creating workflows, you have to craft the right content then deliver it over the right channel (ex: Email, SMS, Web Push, etc.)

4. The strategy of funnels

   This lesson lists 9 winning marketing funnels and how to create each one to convert your leads into customers. Uncover assets needed and the KPIs that you need to track.

5. Implement killer workflows with VBOUT

   This lesson teaches you how to create different marketing automation workflows like a pro, use VBOUT’s ready-made automation templates and build, test and track 18 workflows for industries like B2B, B2C, e-commerce and more.